Google+ Marketing Data
As far as marketing your tour business goes, social media doesn’t always rank highly on your list of priorities. But here’s the thing: Google+ isn’t your typical social media marketing platform. It’s far more important than that for businesses.
Having a Google+ business profile helps your SEO and influences your customers’ first impressions of your company even before they see your website. Not only that, but it’s relatively easy to set up a Google+ business profile.
With all this in mind, zip line operators, it’s time to step up your Google+ game. Out of a sample of 44 top zip line and adventure parks on TripAdvisor, here’s how you all fare on Google+:
How to improve your Google+ profile
As you can see, these are not flattering figures. But don’t get discouraged, zip lines are by no means set up to fail on Google+. Here’s another article you should read that details the breakaway success of one zip line operator.
A new frontier
Imagine what you would give now to have been one of the first businesses on TripAdvisor 15 years ago. You can do that still with Google+ today.
The fact that zip lines are not alone in their general misuse of Google+ presents a valuable silver lining. Because most businesses haven’t sunk their teeth very far into Google+, it’s still a wide open landscape where you can easily move to the top.
So, what are you waiting for?!