Category: Marketing

How to set up email tracking in GA4

Keeping in touch with past, present, and future guests via email brings you closer together. It also gives you an

The success of your paid ad campaigns lies in the ability to measure and analyze relevant KPIs — like ad

Experiential marketing campaigns are so effective in drawing in customers because people crave real-life experiences more than ever these days.

Is social media bringing users to your site? Is all the time spent creating a content calendar paying off? Should

From scenic flights over New York City to exhilarating ziplines courses over tree canopies, aerial experiences are among the most

As you send out your customer satisfaction surveys, you’re likely wondering how many responses you should get back. What’s the

Picture this: Your customer is scrolling through their social media feed, mindlessly swiping through a sea of memes and mundane

Easy. Quick. Seamless. User-friendly. These are probably a few of the words that come to mind when you think of

The introduction of AI tools such as ChatGPT, a chatbot powered by advanced natural language processing, has ignited a surge

ChatGPT is changing the way businesses interact with their customers across all industries — and the travel sector is no