Marketing

How to choose a catchy name for your new tour

How to choose a catchy name for your new tour

Adding a new tour can be a great way to appeal to customers ahead of the busy summer travel season. 

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An overview about guest experience surveys

An overview about guest experience surveys

Guest experience surveys give your guests a platform to express how they feel about your attraction. Considering that their level

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How to set up email tracking in GA4

How to set up email tracking in GA4

Keeping in touch with past, present, and future guests via email brings you closer together. It also gives you an

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A detailed guide to GA4 paid ad tracking for tours and attractions

A detailed guide to GA4 paid ad tracking for tours and attractions

The success of your paid ad campaigns lies in the ability to measure and analyze relevant KPIs — like ad

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What is experiential marketing: Definition, why it works & examples

What is experiential marketing: Definition, why it works & examples

Experiential marketing campaigns are so effective in drawing in customers because people crave real-life experiences more than ever these days. 

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A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

Is social media bringing users to your site? Is all the time spent creating a content calendar paying off? Should

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How to create a marketing plan for aerial experiences 

How to create a marketing plan for aerial experiences 

From scenic flights over New York City to exhilarating ziplines courses over tree canopies, aerial experiences are among the most

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Survey Benchmarks: What’s a good survey response rate?

Survey Benchmarks: What’s a good survey response rate?

As you send out your customer satisfaction surveys, you’re likely wondering how many responses you should get back. What’s the

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What is impulse marketing and how can tour operators leverage this

What is impulse marketing and how can tour operators leverage this

Picture this: Your customer is scrolling through their social media feed, mindlessly swiping through a sea of memes and mundane

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How to design the ideal booking experience for tours and attractions

How to design the ideal booking experience for tours and attractions

Easy. Quick. Seamless. User-friendly. These are probably a few of the words that come to mind when you think of

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