Articles

11 tips to create the best checkout experience
Business Operations

11 tips to create the best checkout experience

What if the only thing keeping you from doubling your booking conversion rate is a few tweaks to your checkout

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14 Tweetable Facts About the Zip Line Industry
Business Operations

14 Tweetable Facts About the Zip Line Industry

On Xola University, we have published extensively about the importance of TripAdvisor, Facebook, and Google+ for your zip line business. But what do you do when it comes to Twitter? Twitter can be used as an effective tool to spread your brand’s awareness, 140 characters at a time. It turns out that there is very little reliable information regarding the zip line industry available online, so you could stand a lot to gain by helping fill this void. In this article, we will be giving you interesting facts about zip lines around the world that you can take and tailor for your specific tour.

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How to design an ideal checkout experience for tours and attractions
Business Operations

How to design an ideal checkout experience for tours and attractions

Your checkout page is the last interaction a customer has with your business before finalizing their booking. If your checkout

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5 Examples of Demand-Based Pricing
Business Operations

5 Examples of Demand-Based Pricing

If you run a tour or attraction business in a seasonal market, then you know how hard it can be

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How to come up with the best tour names to attract more visitors
Business Operations

How to come up with the best tour names to attract more visitors

“It’s just a tour name.” Think again. Naming your tours might seem like a quick task, but your tour titles

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6 tour marketing strategies for 2023
Business Operations

6 tour marketing strategies for 2023

Are you a tour operator looking to stay ahead of the game in 2023? A solid marketing strategy is essential

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How to respond to a 1-star review without comments
Business Operations

How to respond to a 1-star review without comments

If you’ve ever received a 1-star review without a comment, you know that it can bring down your overall rating

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How to respond to bad reviews
Business Operations

How to respond to bad reviews

No one likes receiving a negative review. After all the hard work you’ve put into providing customers with the best

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How to fix bad Google Reviews
Business Operations

How to fix bad Google Reviews

Nobody likes to receive a bad Google review — especially when it’s a fake one. As a tour operator, if

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The complete guide to running tour ads
Boating Tours

The complete guide to running tour ads

The quality of your marketing ads — and the platform you’re running them on — can have a big impact

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14 checkout optimization best practices to drive more direct bookings
Business Operations

14 checkout optimization best practices to drive more direct bookings

As a tour operator, you know that the checkout process is a crucial step in the customer journey. It’s the

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12 checkout UX best practices to turn more visitors into customers
Business Operations

12 checkout UX best practices to turn more visitors into customers

If you’ve ever felt frustrated by the number of abandoned bookings on your website, you’re not alone. Conversion rates can

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