Articles

A detailed guide to GA4 paid ad tracking for tours and attractions
Marketing

A detailed guide to GA4 paid ad tracking for tours and attractions

The success of your paid ad campaigns lies in the ability to measure and analyze relevant KPIs — like ad

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What is experiential marketing: Definition, why it works & examples
Marketing

What is experiential marketing: Definition, why it works & examples

Experiential marketing campaigns are so effective in drawing in customers because people crave real-life experiences more than ever these days. 

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A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions
Marketing

A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

Is social media bringing users to your site? Is all the time spent creating a content calendar paying off? Should

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How to create a marketing plan for aerial experiences 
Adventure Sports

How to create a marketing plan for aerial experiences 

From scenic flights over New York City to exhilarating ziplines courses over tree canopies, aerial experiences are among the most

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How to create a marketing plan for a helicopter tour company
Helicopter Tours

How to create a marketing plan for a helicopter tour company

Helicopter tour companies operate in a unique niche within the tourism industry, offering breathtaking aerial experiences that captivate travelers worldwide.

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A comprehensive guide to AI data security for tours and attractions
Business Operations

A comprehensive guide to AI data security for tours and attractions

As the integration of Artificial Intelligence (AI) in travel becomes more prevalent, a new challenge arises: data security. Yet the

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How to create a marketing plan for water sport companies 
Water Sport Tours

How to create a marketing plan for water sport companies 

For water sports tour companies, success hinges not only on the quality of the experience but also on effective marketing

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How to create a marketing plan for food and drink tours 
Food Tours

How to create a marketing plan for food and drink tours 

Who doesn’t love a food and drink tour? Yet if everyone is a fan, you may be wondering why your

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How to craft a brilliant tour itinerary that your guests will rave about
Business Operations

How to craft a brilliant tour itinerary that your guests will rave about

The best tour itineraries go beyond basic logistics and give guests a true sense of what to expect from their

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How to use the LAST method to provide great customer service for tour guests
Business Operations

How to use the LAST method to provide great customer service for tour guests

When it comes to customer service, there’s no one-size-fits-all kind of solution. Outstanding customer service is tailored to the specific

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A guide to building guest loyalty for tours and attractions
Business Operations

A guide to building guest loyalty for tours and attractions

Guest loyalty is about crafting an unforgettable experience that echoes in the minds of customers  long after their visit. Exceptional

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3 types of capacity planning strategies (with examples)
Business Operations

3 types of capacity planning strategies (with examples)

You know that capacity planning can help your attraction ensure it has enough resources — such as employees and equipment

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