Xola
University

Marketing & Business Know-How for Tour and Activity Operators

Articles

How to create a booking form (Step by step)
Business Operations

How to create a booking form (Step by step)

There are many ways to begin driving bookings for your new tour business. You might start by welcoming close friends

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A DIY Guide To Starting a Tour Company
Business Operations

A DIY Guide To Starting a Tour Company

Whether you’re passionate about showing visitors the very best of your city or inspiring locals to explore their own backyards,

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6 Best Training Programs And Courses For Tour Guides
Business Operations

6 Best Training Programs And Courses For Tour Guides

Your tour guides are the face of your company. They’re the ones interacting with your guests on a day-to-day basis

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Escape Room Pricing Strategies: Public vs. Private Rooms
Business Operations

Escape Room Pricing Strategies: Public vs. Private Rooms

If you’re thinking about starting an escape room business, you need to decide how you will price your rooms. Here are the key elements to consider when setting prices and creating a pricing structure.

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3 great copywriting examples from tours and attractions (and why they work)
Business Operations

3 great copywriting examples from tours and attractions (and why they work)

If you have yet to master the art of travel copywriting, you’re not alone. Crafting the perfect welcome page and

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7 marketing examples of great travel and tour brands
Marketing

7 marketing examples of great travel and tour brands

Odds are there’s more than one tour company competing for your customers’ attention — superior travel branding is a way

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Videos

Asking Why: Xola User Experience & Design

Sports Basement

Lasting Adventures

Haunted San Diego