Xola
University

Marketing & Business Know-How for Tour and Activity Operators

Articles

Ultimate guide to internet marketing for attractions

Ultimate guide to internet marketing for attractions

Internet marketing for attractions has gotten brutally unforgiving. Guests bounce if the page loads slow. They price-shop three tabs at

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Ultimate guide to PPC ads for attractions

Ultimate guide to PPC ads for attractions

Pay-per-click (PPC) advertising can be one of the most effective ways to get your attraction in front of the right

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An overview to Airbnb experiences: Pros and Cons

An overview to Airbnb experiences: Pros and Cons

What’s the next thing travelers do after booking their stay in a new destination? Research and book experiences. Whether they’re

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Best Online Booking Software for Zipline Tours

Best Online Booking Software for Zipline Tours

We could name a dozen booking platforms out there, but when it comes to zipline tours, the best one for

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How to calculate capacity utilization

How to calculate capacity utilization

Is your attraction operating at its full design capacity potential? Key performance indicators, like your capacity utilization metric can help

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An overview about guest experience surveys

An overview about guest experience surveys

Guest experience surveys are your direct line to how visitors really feel about your attraction. Whether a guest leaves glowing

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego