Xola
University
Marketing & Business Know-How for Tour and
Activity Operators
Articles
Escape Room Pricing Strategies: Public vs. Private Rooms
If you’re thinking about starting an escape room business, you need to decide how you will price your rooms. Here are the key elements to consider when setting prices and creating a pricing structure.
5 ChatGPT use cases for tours and attractions
ChatGPT is changing the way businesses interact with their customers across all industries — and the travel sector is no
How to create a revenue report for your tour company (Plus revenue report templates)
Keeping track of your revenue activity on a consistent basis can help you reach your financial goals — especially if
How to visualize and optimize your booking funnel (to get more customers!)
Want to learn the secret to transforming a new website visitor into a repeat guest? It’s called a booking funnel.
13 tips to attract more locals to your tours and attractions
The busy summer season is winding down. However, this doesn’t mean you can’t attract visitors in your shoulder season. In
What you can learn from some of the best travel confirmation emails
Booking confirmations, newsletter sign-ups, welcome emails … the list goes on. The number of emails tour operators need to send