Xola
University

Marketing & Business Know-How for Tour and Activity Operators

Articles

A comprehensive guide to experiential marketing for tours and attractions

A comprehensive guide to experiential marketing for tours and attractions

Customers today have more options than ever when it comes to travel and entertainment, leaving owners, operators, and marketing directors

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The key elements of customer experience marketing

The key elements of customer experience marketing

In a world where every swipe, click, and scroll counts as a customer interaction, attractions and tour operators must go

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How to decide on your affiliate commission rates (with industry benchmarks)

How to decide on your affiliate commission rates (with industry benchmarks)

Should your tour company or attraction be dabbling with affiliate marketing? When you partner with local businesses, hotels, and tourism

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What Is A Great Customer Service Experience?

What Is A Great Customer Service Experience?

“I’m never coming back here again.” Imagine how awful of an experience a guest must have had to say that.

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An overview to Airbnb experiences: Pros and Cons

An overview to Airbnb experiences: Pros and Cons

What do travelers like to do when they’re on vacation? Experience the food, culture, and sights of their destination. Airbnb

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How to use AI for predictive analytics in travel

How to use AI for predictive analytics in travel

Predictive analytics uses historical and real-time data along with advanced algorithms to forecast future outcomes—a powerful tool for tour and

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego