Xola
University

Marketing & Business Know-How for Tour and Activity Operators

Articles

How to list your tours and experiences on Tripadvisor

How to list your tours and experiences on Tripadvisor

Tripadvisor can put your tours in front of millions of travelers. Create or claim your listing, connect it to online booking software for instant reservations, and use guest reviews to boost credibility and sales.

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10 great booking confirmation emails

10 great booking confirmation emails

Booking confirmation emails are one of your first chances to build trust with guests. These 10 examples show how online booking software helps you personalize, automate, and streamline the entire experience.

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What We’re Seeing in Tour and Attraction Operations Trends

What We’re Seeing in Tour and Attraction Operations Trends

As more and more travelers prioritize experiences, running a tour and attraction business has become a lot more complex. If you’re

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What We’re Seeing in Online Booking Trends

What We’re Seeing in Online Booking Trends

Travelers are traveling differently in 2026 and the way they’re booking their experiences is changing too. The good news is

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The top travel ChatGPT resources for tours and attractions

The top travel ChatGPT resources for tours and attractions

While ChatGPT pioneered AI assistance for businesses, tour operators now have multiple AI tools at their disposal. This comprehensive guide

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Ultimate guide to Meta ads for attractions

Ultimate guide to Meta ads for attractions

A growing number of guests crave authentic, sustainable experiences they can connect with on a personal level. And they’re turning

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego