Xola
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Marketing & Business Know-How for Tour and Activity Operators

Articles

Escape Room Pricing Strategies: Public vs. Private Rooms
Business Operations

Escape Room Pricing Strategies: Public vs. Private Rooms

If you’re thinking about starting an escape room business, you need to decide how you will price your rooms. Here are the key elements to consider when setting prices and creating a pricing structure.

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5 ChatGPT use cases for tours and attractions
Business Operations

5 ChatGPT use cases for tours and attractions

ChatGPT is changing the way businesses interact with their customers across all industries — and the travel sector is no

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How to create a revenue report for your tour company (Plus revenue report templates)
Business Operations

How to create a revenue report for your tour company (Plus revenue report templates)

Keeping track of your revenue activity on a consistent basis can help you reach your financial goals — especially if

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How to visualize and optimize your booking funnel (to get more customers!)
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How to visualize and optimize your booking funnel (to get more customers!)

Want to learn the secret to transforming a new website visitor into a repeat guest? It’s called a booking funnel.

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13 tips to attract more locals to your tours and attractions
Marketing

13 tips to attract more locals to your tours and attractions

The busy summer season is winding down. However, this doesn’t mean you can’t attract visitors in your shoulder season. In

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What you can learn from some of the best travel confirmation emails
Business Operations

What you can learn from some of the best travel confirmation emails

Booking confirmations, newsletter sign-ups, welcome emails … the list goes on. The number of emails tour operators need to send

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego