Just the Facts: Instagram Statistics for Tour Operators

Jessica Malnik
Jessica Malnik
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Just the Facts: Instagram Statistics for Tour Operators

What businesses need to know about Instagram

There’s plenty of buzz out there about one of the newer social media darlings, Instagram. You’ve likely read about all the reasons why tour and activity businesses like yours, that deliver Kodak moments at every turn, should be Instagram superstars.

It’s really the perfect storm for any company in the business of making memories. Millennials form the bulk of Instagram’s users. They also happen to be spending far more on experiences than commodities. Why? In part because they see all their friends posting pictures of unforgettable trips, tours, events, you name it, on social media! Turns out that humans’ FOMO (fear of missing out) is a powerful motivator.

And the cycle continues…

For any tour or activity business, this all spells a winning marketing equation.

Before you jump on the Instagram bandwagon, though, take a moment to inspect the tips and stats for tour and activity brands below.

When you’re done with that, find more Instagram infographics from Ed Caplan’s social media marketing board on Pinterest (a social media resource about social media, how meta.)

Last thing, be sure to subscribe to our live video marketing chat on Instagram! If you missed it, you’re in luck. You can access the replay here at any time.

Happy gramming!

How to Increase Instagram Engagement by 182%
Courtesy of: Quick Sprout
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Writer Jessica Malnik

Jessica Malnik

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