Whether you’re seeking inspiration for your next campaign or eager to learn from successful experiential marketing initiatives, knowing where to get accurate and timely information is crucial to staying ahead of the curve.
But there’s a lot of junk out there—and sometimes, you won’t have the time to sift through loads of articles to find the one that best fits your needs.
That’s why we’ve compiled the best sites for experiential marketing news. These websites cover everything from emerging trends to best practices, ensuring that your marketing campaigns are aligned with what’s actually happening in the market today.
1. AdWeek
Adweek is a weekly trade publication that covers all realms of marketing, and its coverage of experiential marketing is some of the best available. The site shares experiential marketing news from industry experts, bringing you helpful insights on the latest trends and campaigns making headlines. For example, during the Super Bowl, AdWeek published an article about Papa Johns’ creative marketing campaign—while the pizza brand didn’t air an ad during the big game, it did deliver a pizza worth $58,000 to two sweepstake winners to commemorate the Superbowl 58.
2. The Drum
The Drum is a Scotland-based media company focused on the latest news and events in the marketing and media industries. From festivals to retail installations, The Drum blog examines what audiences want from brands from an experiential lens. For example, you can read about big events like the SXSW conference in Austin, Texas, and how experiential marketing was used by the brands that participated. It’s a great blog to stay up to date on the newest trends and marketing activations happening right now.
3. Jack Morton
Jack Morton is an agency focused on creating brand experiences that engage audiences in intimate and memorable ways. The agency has worked with one third of the Fortune 100 companies in the past year. You’ll find both timely news articles as well as helpful blog posts on the Jack Morton website. It’s a great resource to keep up with industry news, as well as explore the latest reports and trends shaping the experiential marketing arena.
4. The Current
The Current is a news platform created for marketers. The website covers the latest in modern marketing, with articles featuring influential players and delving into major shifts happening in the industry. There’s a section specifically dedicated to marketing strategy, where tour operators and directors can find a fresh perspective on how to approach your marketing strategy.
5. ATN Event Staffing
ATN is an experiential marketing event staffing company, meaning it connects brands to friendly and engaging individuals who can bring their brand experiences to life. The agency has an experiential marketing blog that covers topics like virtual events, event marketing, trade shows, and more. ATN is always keeping readers ahead of the curve, publishing timely posts (think: how to use AI in your campaigns) that look at impactful experiential marketing trends happening right now.
6. IPM Bitesize
IPM Bitesize is one of the leading online sources of news, reviews and in-depth features and analysis about the brand activation industry in the UK. The site is owned by the IPM, one of the UK marketing industry trade bodies. On the blog, you’ll stay up to date with industry news and several aspects of experiential marketing—including stunts, roadshows, immersive digital experiences, sampling tours, pop-up shops, and activities at events and festivals.
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Whether you’re seeking inspiration for your next experiential marketing initiative or want to stay up-to-date with big events, you can gain valuable perspectives and practical knowledge to inform any event or experiential marketing campaigns you run for your tours and attractions.
