Carla Vianna

Top metrics that you need to track in Google Analytics 4

Top metrics that you need to track in Google Analytics 4

In July 2023, Google replaced Universal Analytics with Google Analytics 4 (GA4). GA4 offers advanced data tracking and deeper insights

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What is a brand activation, and why is it important for travel brands?

What is a brand activation, and why is it important for travel brands?

From Airbnb’s unforgettable night at the Louvre, where lucky winners experienced the museum like never before, to Delta’s VIP lounge

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9 most creative pop-up brand activations

9 most creative pop-up brand activations

Standing out requires more than just offering standard services. It demands creating unforgettable experiences that captivate and engage guests on

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Why responding to Tripadvisor reviews is essential

Why responding to Tripadvisor reviews is essential

Did you know that your company may already be listed on Tripadvisor, even if you didn’t list it yourself? If

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The ultimate guide to capacity planning

The ultimate guide to capacity planning

It’s the first week of your busiest season, and the number of bookings rolling in is higher than ever before.

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A comprehensive guide to experiential marketing for tours and attractions

A comprehensive guide to experiential marketing for tours and attractions

Customers today have more options than ever when it comes to travel and entertainment, leaving owners, operators, and marketing directors

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The key elements of customer experience marketing

The key elements of customer experience marketing

In a world where every swipe, click, and scroll counts as a customer interaction, attractions and tour operators must go

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How to decide on your affiliate commission rates (with industry benchmarks)

How to decide on your affiliate commission rates (with industry benchmarks)

Should your tour company or attraction be dabbling with affiliate marketing? When you partner with local businesses, hotels, and tourism

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What Is A Great Customer Service Experience?

What Is A Great Customer Service Experience?

“I’m never coming back here again.” Imagine how awful of an experience a guest must have had to say that.

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An overview to Airbnb experiences: Pros and Cons

An overview to Airbnb experiences: Pros and Cons

What do travelers like to do when they’re on vacation? Experience the food, culture, and sights of their destination. Airbnb

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