Carla Vianna

How to write a tour script that your customers will rave about
Business Operations

How to write a tour script that your customers will rave about

There’s nothing worse than leading a tour to a group of bored guests. When your guests lose interest in the

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What is impulse marketing and how can tour operators leverage this
Marketing

What is impulse marketing and how can tour operators leverage this

Picture this: Your customer is scrolling through their social media feed, mindlessly swiping through a sea of memes and mundane

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The Profitable Art of Guest Recovery for Travel and Tourism Brands
Business Operations

The Profitable Art of Guest Recovery for Travel and Tourism Brands

Despite your best efforts, negative customer experiences will happen. Here is where the concept of guest recovery comes into play.

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5 guest service recovery tactics you can use to make it right with unhappy guests
Uncategorized

5 guest service recovery tactics you can use to make it right with unhappy guests

Considering that a single negative experience can turn away a longtime customer, tour and attraction operators should have a plan

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How to design the ideal booking experience for tours and attractions
Marketing

How to design the ideal booking experience for tours and attractions

Easy. Quick. Seamless. User-friendly. These are probably a few of the words that come to mind when you think of

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How customers are using AI to plan trips
Business Operations

How customers are using AI to plan trips

The introduction of AI tools such as ChatGPT, a chatbot powered by advanced natural language processing, has ignited a surge

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What is a tour director and when should you hire one
Business Operations

What is a tour director and when should you hire one

Not every tour or attraction needs a tour director. Yet if you’re wondering whether your business might benefit from hiring

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Escape Room Pricing Strategies: Public vs. Private Rooms
Business Operations

Escape Room Pricing Strategies: Public vs. Private Rooms

When you are starting your first escape room business, positioning and pricing strategies are two of the hardest but most

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5 ChatGPT use cases for tours and attractions
Business Operations

5 ChatGPT use cases for tours and attractions

ChatGPT is changing the way businesses interact with their customers across all industries — and the travel sector is no

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How to create a revenue report for your tour company (Plus revenue report templates)
Business Operations

How to create a revenue report for your tour company (Plus revenue report templates)

Keeping track of your revenue activity on a consistent basis can help you reach your financial goals — especially if

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