Carla Vianna

How to improve the booking flow for your tours and attractions
Business Operations

How to improve the booking flow for your tours and attractions

When a customer lands your website, your goal is to take them from your homepage to your checkout page. The

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Challenge Course and Zipline Marketing 101: How to Create A Marketing Plan
Business Operations

Challenge Course and Zipline Marketing 101: How to Create A Marketing Plan

Every successful challenge course or zipline marketing plan covers three phases of marketing: attract, convert, and delight. Each phase requires a different set of skills and marketing tools that help turn strangers into visitors, visitors into customers, and customers into loyal promoters.

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What Is A Great Customer Service Experience?
Business Operations

What Is A Great Customer Service Experience?

“I’m never coming back here again.” Imagine how awful of an experience a guest must have had to say that.

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Mobile checkout optimization best practices to drive more direct bookings
Business Operations

Mobile checkout optimization best practices to drive more direct bookings

Today, 76% of travelers use their mobile phones to research places to visit, and 48% of them are comfortable planning

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How to create an online booking system
Business Operations

How to create an online booking system

Whether you’re running a tour company or attraction, your guests are likely searching for — and then booking — experiences

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High traffic, low conversion:how to increase website conversions and direct bookings
Business Operations

High traffic, low conversion:how to increase website conversions and direct bookings

As a tour or activity operator, you’re probably focused on increasing your website traffic. More pageviews means more bookings, right?

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How to Conduct Escape Room Market Research
Business Operations

How to Conduct Escape Room Market Research

Market research helps you better understand your potential customers and competitors, and is an important first step to figuring out how to start an escape room business. Here are seven resources you can use to improve your escape room marketing research.

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The Average Escape Room Business: Rooms, Revenue, and Bookings
Business Operations

The Average Escape Room Business: Rooms, Revenue, and Bookings

At Xola we crunched the numbers to help escape room startups and seasoned owners better understand revenue expectations and consumer behavior. According to our research, the average escape room in the United States has 3 games per location and generates...

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How to calculate capacity utilization
Business Operations

How to calculate capacity utilization

Is your attraction operating at its full potential? The capacity utilization metric can help you find out. Measuring your capacity

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Escape Room Community Resources
Business Operations

Escape Room Community Resources

The escape room industry is well known for having an active, welcoming and vibrant business community. Here are 38 of the most popular escape room blogs, conferences, Facebook groups, and podcasts for current and aspiring owners.

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