Carla Vianna

An overview of the best distribution channels

An overview of the best distribution channels

You’ve likely considered the pros and cons of listing your tours with a third-party website. While your own tour website

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6 examples of how tour operators can use AI to automate tasks

6 examples of how tour operators can use AI to automate tasks

We know there’s a lot of buzz around Artificial Intelligence (AI), and you may not think there’s anything in it

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What is tour booking software?

What is tour booking software?

Your inbox is overflowing with booking requests and you’re letting some fall through the cracks. If this sounds familiar, it

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How to find the best tour booking software for your company

How to find the best tour booking software for your company

Thousands of businesses rely on a comprehensive booking management tool to streamline operations and enhance customer experience every day. With

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How to set up email tracking in GA4

How to set up email tracking in GA4

Keeping in touch with past, present, and future guests via email brings you closer together. It also gives you an

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A detailed guide to GA4 paid ad tracking for tours and attractions

A detailed guide to GA4 paid ad tracking for tours and attractions

The success of your paid ad campaigns lies in the ability to measure and analyze relevant KPIs — like ad

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What is experiential marketing: Definition, why it works & examples

What is experiential marketing: Definition, why it works & examples

Experiential marketing campaigns are so effective in drawing in customers because people crave real-life experiences more than ever these days. 

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A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

Is social media bringing users to your site? Is all the time spent creating a content calendar paying off? Should

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How to create a marketing plan for aerial experiences 

How to create a marketing plan for aerial experiences 

From scenic flights over New York City to exhilarating ziplines courses over tree canopies, aerial experiences are among the most

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How to create a marketing plan for a helicopter tour company

How to create a marketing plan for a helicopter tour company

Helicopter tour companies operate in a unique niche within the tourism industry, offering breathtaking aerial experiences that captivate travelers worldwide.

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