Carla Vianna

The blueprint for early bird pricing – when to use it and how to execute it well

The blueprint for early bird pricing – when to use it and how to execute it well

Nothing makes a tour or attraction ticket sell faster than a discount with a deadline. For existing tours, you can

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Tour operator insurance: 5 considerations to protect your business

Tour operator insurance: 5 considerations to protect your business

When starting a new tour business, one of the most vital steps is protecting your assets. To do so, you

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What is revenue reporting? A 101 level guide

What is revenue reporting? A 101 level guide

Do you know if your company is making a profit? If you are like most new tour operators, you are

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The future of chatbots in tourism

The future of chatbots in tourism

Chatbots are nothing new in the travel and tourism industry.  Expedia’s chatbot technology has fueled over 29 million virtual conversations

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How to give a tour that guests rave about

How to give a tour that guests rave about

An exceptional tour is one that captivates guests to the point where they lose track of time — and can’t

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What is natural language processing in tourism?

What is natural language processing in tourism?

Natural Language Processing (NLP) is transforming the way operators and guests interact with one another on and offline. If it

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8 best practices for designing customer satisfaction surveys

8 best practices for designing customer satisfaction surveys

Did you know that you can increase your survey response rates by improving your survey design? Things like the way

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How to write a thank you for booking with us email

How to write a thank you for booking with us email

Imagine the following scenario. Your guests visit your attraction and have a wonderful time. They love the experience so much

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Should a tour operator use AI to build a knowledge base chatbot?  

Should a tour operator use AI to build a knowledge base chatbot?  

We’re seeing more  travel companies deploy knowledge base chatbots, specifically, to take their customer service to the next level. These

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How to write a tour script that your customers will rave about

How to write a tour script that your customers will rave about

There’s nothing worse than leading a tour to a group of bored guests. When your guests lose interest in the

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