13 Tips To Be a Better Tour Guide

Jessica Malnik
Jessica Malnik
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13 Tips To Be a Better Tour Guide

Being a tour guide is a fun, exciting, and rewarding job. You spend your days sharing your knowledge and chatting with guests. 

While you will improve your skills naturally with every tour you provide, there are some things you can to more proactive build your skills. 

In this post, we’re sharing 13 tips to help you be a better tour guide, including:

What is a tour guide? 

A tour guide is a professional who leads groups or individuals through tourist attractions, providing them with information, stories, and insights about the location, its history, culture, and significance.

Tour guides are responsible for ensuring that the tour is informative, engaging, and enjoyable for participants.

They often have expertise in specific areas such as historical sites, natural landmarks, museums, or cultural experiences, and they use this knowledge to enhance the visitors’ understanding and appreciation of the places they visit.

Additionally, tour guides handle logistical aspects of the tour, such as managing schedules, coordinating with other service providers, and addressing any questions or concerns from the participants.

What are the different types of tour guides? 

Here are some of the different types of public and private tour guides across the tourism industry.  

  • Historical Tour Guides – Specialize in guiding tourists through historical sites, monuments, and museums. They provide detailed information about the history, architecture, and significance of the locations.
  • Adventure Tour Guides – Lead tourists on adventurous activities such as hiking, rafting, or wildlife safaris. They are knowledgeable about outdoor survival skills, safety protocols, and the natural environment.
  • Cultural Tour Guides – Focus on the cultural aspects of a location, including traditions, customs, festivals, and local lifestyles. They often guide tourists through cultural landmarks, markets, and festivals.
  • City Tour Guides – Conduct tours within a specific city, highlighting its landmarks, neighborhoods, historical sites, and popular attractions. They provide insights into the city’s history, architecture, and modern-day life.
  • Museum Guides – Work within museums to provide in-depth information about the exhibits, artifacts, and artworks. They often conduct guided tours, educational programs, and workshops.
  • Eco Tour Guides – Specialize in ecotourism and sustainable travel. They guide tourists through natural environments, focusing on conservation, wildlife, and the ecosystem while promoting responsible travel practices.
  • Special Interest Guides – Cater to niche interests such as food tours, wine tours, ghost tours, or photography tours. They have specialized knowledge in their area of interest and provide unique, themed experiences.
  • Tour Managers: – Oversee the entire tour experience, often for longer trips or multiple destinations. They handle logistics, coordinate with local guides, manage schedules, and ensure the overall success of the tour.
  • Driver Guides –  Combine the roles of driver and guide, offering guided tours while driving tourists to different locations. This is common in regions where driving between sites is necessary.

What Are the Key Job Responsibilities for a Tour Guide?

Tour guides have to manage various responsibilities throughout their day to provide memorable experiences for guests. Successful tour guides enjoy working with people, are excellent storytellers, and solve problems independently. 

Tour guides have to manage multiple responsibilities throughout their day, including:

  • Greeting visitors and interacting with them before the start of the tour
  • Letting participants know about the tour’s itinerary and rules
  • Planning and managing the itinerary 
  • Learning and memorizing interesting details and facts and turning them into stories 
  • Having a strong understanding of your tour’s layout and location 
  • Setting up and maintain equipment before the start of a tour if necessary
  • Being prepared in case of an emergency
  • Ensuring guests remain safe and follow all proper protocols  

13 Top Tips To Be a Better Tour Guide

Successful tour guides continuously build and improve their skills throughout their careers to provide memorable and engaging experiences. Learning new information and skills also helps keep the tours and experiences you deliver engaging and fresh for you. Your enthusiasm and enjoyment will show to guests and help capture their attention.

So whether you’re just starting out as a tour guide or have been working in the field for a while, here are 13 ways you can continue to build your skills as a tour guide. 

1. Skip lengthy introductions or setups at the beginning of the tour

Introductions to the tour and a review of rules can help provide structure and context for your guests. That said, you don’t want the introduction information to go on so long that you lose your guests’ attention. 

When planning what to say at the start of the tour, look for ways to provide the necessary information while keeping guests engaged and maintaining their enthusiasm for the tour or activity.  

Depending on the type of tour you provide, you may have to first cover safety measures before moving visitors to a location, so use your judgment. If you’re unsure whether your introduction is too long, consider asking a fellow guide to listen to your opening. They can provide you with feedback on what it’s like from a visitor’s perspective.

2. Bring information to life through a story

People love stories. Your guests are more likely to remember, understand, and appreciate the information you share when you can tell it through a story. The stories can be historical or contemporary. This strategy increases the likelihood that guests will ask questions and engage with you, making the experience more fun for everyone.

You don’t have to tell everything as a story, but sprinkle them in throughout the tour to maintain everyone’s attention. If you feel uncomfortable telling stories, you can build your storytelling skills. You can listen to audiobooks or podcasts of famous or popular storytellers or take a public speaking course.

3. Face guests when sharing information

When you’re discussing something, it’s natural to point and look at the object. As a tour guide, you’ll engage your audience better by facing them. This strategy allows them to see your gestures and hear you better. 

You can teach yourself to turn toward the group. To help learn this habit, consider identifying one person in the group that you will look at when you first start talking. To ensure the whole group feels engaged, be sure to move your gaze to other visitors soon after you start talking.

This strategy provides you with a consistent cue to help you develop the habit of turning towards the group when you start talking. After a while, you’ll naturally turn toward the group when you’re giving your tours. 

4. You don’t have to know everything

As a tour guide, you purposefully try to learn everything you can about the locations on your tour. That said, you don’t have to know everything. You may have a guest who has unique expertise or insider’s experience. Let them share with the group. Everyone will have a richer experience, and you can potentially incorporate this information into future tours. 

5. Avoid exaggerating information

You want your tours exciting and engaging, but you also want to be known as a credible and knowledgeable expert. Therefore, resist the urge to exaggerate information. Your guests won’t trust what you say or recommend the tour if they discover you’ve provided inaccurate details or facts. 

Sometimes exaggeration can sneak in when telling stories, so make sure your stories are based on facts and verifiable information. 

6. Provide anecdotes when possible

Telling personal anecdotes can provide a special touch and experience for your guests. These can make the tour more engaging and help you connect with visitors. 

While you can plan ahead of time what anecdotes you will tell, being able to spontaneously provide anecdotes and insights tailored to the group can help enhance the overall experience. You can take a local improv class to help practice this skill.

7. Be punctual (and ideally early)

When people are on vacation, they often have carefully orchestrated plans. If one part starts late or goes too long, they may miss another planned opportunity. Your guests will appreciate you starting and ending your tours on time. Being punctual will help build their confidence in you as a professional and expert. 

When it’s possible, try to arrive early for tours. This strategy will give you time to get to know participants before the tour starts. This strategy helps you build rapport and start learning what types of information they want so you can tailor the experience to their needs. You’ll also be able to answer any questions people have about the area before the tour begins. 

8. Be attentive to guests’ needs 

Being attentive to your guests’ needs is about more than just guiding them from one point to another. It’s about creating a comfortable and enjoyable experience. For instance, if you notice guests looking tired, suggest a short break or a slower pace. If a particular topic sparks interest, consider diving deeper into that subject. This adaptability shows that you’re not just following a script but are genuinely committed to providing a fulfilling experience.

Moreover, being attentive means being prepared to answer questions or provide solutions to unexpected issues. Whether it’s a question about local dining options or needing assistance with accessibility, your readiness to help can significantly enhance guest experience. 

9. Be passionate 

Your enthusiasm and passion for the subject matter are infectious and can enhance the tour experience. When you speak about the history, culture, or landmarks with genuine excitement, it engages your guests and makes the information more compelling. This enthusiasm can transform an effective tour guide into a truly 5-star tour guide.  

However, it’s important to balance your enthusiasm with the ability to read your audience. Some guests may prefer a more subdued approach, while others might enjoy high energy. Tailoring your enthusiasm to suit the group’s dynamics is key. 

10. Use humor 

A well-timed joke or a witty remark can lighten the mood and enhance the overall experience. It helps in breaking the ice and making even the most difficult customers feel more comfortable. However, it’s crucial to exercise guest discretion. Tailor your humor to the audience and avoid jokes that could be misunderstood or that touch on sensitive topics. The goal is to add a light-hearted touch to your tour, not to make anyone uncomfortable. 

11. Offer personal recommendations

Take a nod from hotel concierges by offering personal recommendations towards the end of the tour. This adds a special touch to the experience. Sharing your favorite local spots, eateries, or hidden gems provide guests with insider knowledge they might not find in guidebooks. These recommendations should be tailored to the interests of the group and can range from the best places to catch a sunset, to a local café known for its specialty dishes.

12. Invite feedback and follow-up

Inviting feedback at the end of the tour is a great way to show that you value your guests’ opinions and are committed to improving your service. Encourage them to share their thoughts and suggestions. This feedback can be invaluable in refining your tours and making them more enjoyable for future guests.

Additionally, offering to stay in touch for any further questions or recommendations can leave a positive lasting impression. It shows that you’re not just interested in providing a service but are genuinely invested in their experience. This openness to feedback and follow-up can lead to more positive reviews and recommendations, which are essential for a successful tour guiding career.

13. End with a memorable conclusion

Summarize the key points of the tour and leave your guests with a final thought, story, or anecdote that encapsulates the essence of the experience. This could be a poignant story, a surprising fact, or a humorous observation. A strong conclusion ties the entire tour together and gives your guests something to remember and talk about long after the tour has ended.

Moreover, a memorable conclusion is an opportunity to not only thank your guests, but it gives you an easy opportunity to ask for a review. This can not only increase the chance that you’ll get a nice tip but you can also wind up with more customers from the 5-star reviews they leave.  


In sum, being a tour guide is a fun and interesting job that allows you to interact with various people. Like many professions, the more you practice and work on building your skills, the better everyone’s experience, including yourself.  

Incorporating these strategies and tips can help you elevate your tour from good to great, making your visitors more likely to tell others about your tours.

Pro Tip: Not a customer but interested in checking out Xola? Explore all of the features including guide management.

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Writer Jessica Malnik

Jessica Malnik

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