Jessica Malnik

13 Tips To Be a Better Tour Guide

13 Tips To Be a Better Tour Guide

Great guides do more than lead tours, they remove friction. From mastering your storytelling to using online booking software for smooth check-ins, these 13 tips will help you deliver better experiences every time.

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Survey Benchmarks: What’s a good survey response rate?

Survey Benchmarks: What’s a good survey response rate?

A good survey response rate in 2025 is ated follow-ups, better timing, and post-visit workflows.

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How to create custom insights in Google Analytics 4

How to create custom insights in Google Analytics 4

What if you could look at your website’s data and immediately see what’s driving bookings, where visitors are dropping off,

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How to Balance OTA and Direct Bookings

How to Balance OTA and Direct Bookings

As an established tour operator or attraction with thousands—or even tens of thousands—of bookings each month, you’ve likely developed a

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7 travel review websites that all attractions should have a presence on

7 travel review websites that all attractions should have a presence on

Is your attraction collecting reviews in the right places? A single review can convince a potential customer to book an

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Why your holiday park may not be reaching its full potential

Why your holiday park may not be reaching its full potential

When you own and operate a holiday park, speed is king.  You don’t have the luxury of having off days

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Black Hills Aerial Adventures
How to prevent chargebacks

How to prevent chargebacks

Chargebacks are not a new issue for tours and attractions, but they can be time-consuming and costly. For instance, chargebacks

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Harness this AI solution to manage manual email bookings

Harness this AI solution to manage manual email bookings

TourConnect is a new app in the Xola App Store that makes it easy for tour operators and attractions to

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A Comprehensive Guide to Facebook Ads for Escape Rooms: Powerful Strategies for Selling More Games

A Comprehensive Guide to Facebook Ads for Escape Rooms: Powerful Strategies for Selling More Games

Facebook Ads are a crucial part of any escape room marketing plan. It is one of the most effective ways

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