Xola
University

Marketing & Business Know-How for Tour and Activity Operators

Articles

A detailed guide to GA4 paid ad tracking for tours and attractions
Marketing

A detailed guide to GA4 paid ad tracking for tours and attractions

The success of your paid ad campaigns lies in the ability to measure and analyze relevant KPIs — like ad

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What is experiential marketing: Definition, why it works & examples
Marketing

What is experiential marketing: Definition, why it works & examples

Experiential marketing campaigns are so effective in drawing in customers because people crave real-life experiences more than ever these days. 

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A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions
Marketing

A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

Is social media bringing users to your site? Is all the time spent creating a content calendar paying off? Should

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How to create a marketing plan for aerial experiences 
Adventure Sports

How to create a marketing plan for aerial experiences 

From scenic flights over New York City to exhilarating ziplines courses over tree canopies, aerial experiences are among the most

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How to create a marketing plan for a helicopter tour company
Helicopter Tours

How to create a marketing plan for a helicopter tour company

Helicopter tour companies operate in a unique niche within the tourism industry, offering breathtaking aerial experiences that captivate travelers worldwide.

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A comprehensive guide to AI data security for tours and attractions
Business Operations

A comprehensive guide to AI data security for tours and attractions

As the integration of Artificial Intelligence (AI) in travel becomes more prevalent, a new challenge arises: data security. Yet the

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego