Xola
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Marketing & Business Know-How for Tour and Activity Operators

Articles

How to choose a catchy name for your new tour

How to choose a catchy name for your new tour

Adding a new tour can be a great way to appeal to customers ahead of the busy summer travel season. 

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An overview about guest experience surveys

An overview about guest experience surveys

Guest experience surveys give your guests a platform to express how they feel about your attraction. Considering that their level

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How to calculate capacity utilization

How to calculate capacity utilization

Is your attraction operating at its full design capacity potential? Key performance indicators, like your capacity utilization metric can help

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7 Skills That All Great Tour Guides Possess

7 Skills That All Great Tour Guides Possess

When your business is growing, the thought of hiring, vetting, and managing tour guides can be daunting. In an earlier

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How do OTAs work

How do OTAs work

Most tours and attractions consider Online Travel Agencies (OTAs) a crucial piece of their distribution strategy and a way to

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An overview of the best distribution channels

An overview of the best distribution channels

You’ve likely considered the pros and cons of listing your tours with a third-party website. While your own tour website

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego