Xola
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Marketing & Business Know-How for Tour and Activity Operators

Articles

Escape Room Pricing Strategies: Public vs. Private Rooms
Business Operations

Escape Room Pricing Strategies: Public vs. Private Rooms

If you’re thinking about starting an escape room business, you need to decide how you will price your rooms. Here are the key elements to consider when setting prices and creating a pricing structure.

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3 great copywriting examples from tours and attractions (and why they work)
Business Operations

3 great copywriting examples from tours and attractions (and why they work)

If you have yet to master the art of travel copywriting, you’re not alone. Crafting the perfect welcome page and

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7 marketing examples of great travel and tour brands
Marketing

7 marketing examples of great travel and tour brands

Odds are there’s more than one tour company competing for your customers’ attention — superior travel branding is a way

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Best practices for hiring tour guides
Business Operations

Best practices for hiring tour guides

Hiring a new tour guide can be a challenge. There’s a lot to consider for tour operators and attractions when

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How to write tour upsell email (along with examples)
Business Operations

How to write tour upsell email (along with examples)

Upselling is a marketing tactic that eCommerce and tourism brands alike use to drive more profit from existing customers. A

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​​How to create a booking page in Google Calendar (plus alternatives)
Business Operations

​​How to create a booking page in Google Calendar (plus alternatives)

Whether you’re looking for booking software or a DIY booking form, there are many ways to collect and store guest

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego