Xola
University

Marketing & Business Know-How for Tour and Activity Operators

Articles

How to improve your TripAdvisor rankings

How to improve your TripAdvisor rankings

A standout presence on Tripadvisor can transform an average season into an exceptional one. With millions of travelers browsing the

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A email marketing guide for tours and attractions

A email marketing guide for tours and attractions

If you’re in the business of providing unforgettable travel experiences, email can be an ideal communication channel for building relationships

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How to build your event playbook for tours and attractions

How to build your event playbook for tours and attractions

Whether it’s a grand opening for a new location, a seasonal celebration, or catering towards more events and group tours,

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5 sensory marketing examples and what you can learn from them

5 sensory marketing examples and what you can learn from them

Now more than ever, people crave real-life experiences. They don’t want to see an ad for your museum or water

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Top field event activations and what attractions can learn from it

Top field event activations and what attractions can learn from it

SXSW is known for its innovative and boundary-pushing event activations, often blending technology, creativity, and a strong sense of community.

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Automated customer support best practices for tours and attractions

Automated customer support best practices for tours and attractions

Delivering exceptional customer support can be the difference between a one-time visitor and a loyal customer. Yet meeting customer demands

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego