Xola
University

Marketing & Business Know-How for Tour and Activity Operators

Articles

20 Evergreen Gift Card Promotion Ideas 
Marketing

20 Evergreen Gift Card Promotion Ideas 

In today’s competitive travel industry, tour operators need to find effective ways to attract new customers and retain existing ones.

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How to get bookings
Conversion Science

How to get bookings

Whether you run an escape room or a duck boat tour, there’s likely at least one competitor offering a similar

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11 Tourism and Travel TikTok Accounts You Should Be Following
Marketing

11 Tourism and Travel TikTok Accounts You Should Be Following

If your Instagram isn’t bringing you as many new customers as you had hoped, it might be time to give

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How to sell more tours and tickets on Facebook
Marketing

How to sell more tours and tickets on Facebook

Facebook and Instagram are great tools for driving new bookings through your website, and events are one way to go

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What will ChatGPT mean for the travel industry? 
Industry News

What will ChatGPT mean for the travel industry? 

By now you’ve probably heard of ChatGPT — and if you haven’t, here’s a quick primer: Launched on November 30

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NPS Benchmarks: What is a good NPS Score?
Business Operations

NPS Benchmarks: What is a good NPS Score?

Wouldn’t you like to know how your brand loyalty matches up to your competitors? Your Net Promoter Score (NPS) measures

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Videos

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Asking Why: Xola User Experience & Design

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Sports Basement

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Lasting Adventures

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Haunted San Diego