Xola
University
Marketing & Business Know-How for Tour and
Activity Operators
Articles
Escape Room Pricing Strategies: Public vs. Private Rooms
If you’re thinking about starting an escape room business, you need to decide how you will price your rooms. Here are the key elements to consider when setting prices and creating a pricing structure.
3 great copywriting examples from tours and attractions (and why they work)
If you have yet to master the art of travel copywriting, you’re not alone. Crafting the perfect welcome page and
7 marketing examples of great travel and tour brands
Odds are there’s more than one tour company competing for your customers’ attention — superior travel branding is a way
Best practices for hiring tour guides
Hiring a new tour guide can be a challenge. There’s a lot to consider for tour operators and attractions when
How to write tour upsell email (along with examples)
Upselling is a marketing tactic that eCommerce and tourism brands alike use to drive more profit from existing customers. A
How to create a booking page in Google Calendar (plus alternatives)
Whether you’re looking for booking software or a DIY booking form, there are many ways to collect and store guest