10 great booking confirmation emails

Carla Vianna
Carla Vianna
Share on
10 great booking confirmation emails

How can you start building a relationship with your guests before they even arrive for your tour or attraction? By communicating with them early on.

The very first message your guests receive from you is likely going to be a confirmation email. This email should not only provide guests with the details about their reservation, but it should also excite them for what’s to come.

In this post, you’ll find 10 booking confirmation email examples that will delight your guests.

10 great booking confirmation emails

1. Booking confirmation email example for SMB tours

2. Booking confirmation email example for group tours

3. Booking confirmation email example for attractions

4. Booking confirmation email example for corporate bookings

5. Registration confirmation email for tours

6. Email list subscription confirmation email example

7. Newsletter subscription confirmation email example

8. Thanks for leaving a review email example

9. Customer feedback confirmation email reply example

10. Follow-up email asking for a review email example

1. Booking confirmation email example for SMB tours

Your booking confirmation email should provide guests with all of their booking details. It should contain information about their tour or experience; helpful instructions about what to bring or how to get there; and your company’s contact information.

If you’re a small tour operator, you’re likely able to offer guests a more intimate experience than a large corporate-backed attraction. You can start your booking confirmation email with a friendly greeting and even show off your brand’s personality throughout the message.

Subject: Hooray! Your tour booking is confirmed.

Email: Hey there, [Guest Name]! 

We are happy to inform you that your booking for [tour name] is confirmed! Get ready to create some unforgettable memories. We’ve made things easy for you and included all of your booking details in this very email. All you need to do is show us this email on the day you arrive, and you’ll be good to go!

Date: [date]

Time: [start time-end time]

Recommended arrival time: [time]

Customer details:

[Name]

[Email]

[Phone number]

[Party size]

Payment details:

[Transaction breakdown]

Meeting location:

[Address]

Contact info:

[Your company contact information]

Cancellation policy:

[Your cancellation and refund policy]

We can’t wait to see you!

[Your name]

2. Booking confirmation email example for group tours

Group tours are more complicated from a logistics standpoint simply because there are more people to keep track of. Your booking confirmation email for a group tour should be as clear as possible. It should contain every detail about the group tour, including the size of the group, payment information, and the names of the guests in the group.

Subject: Your group tour is confirmed!

Email: Hi [Guest name], 

We are happy to inform you that your booking for [group tour name] is confirmed! You can find your party’s booking information below.

Date: [date]

Time: [start time-end time]

Recommended arrival time: [time]

Customer details:

[Main customer’s name]

[Email]

[Phone number]

[Party size]

Joining you on this tour:

[Guest 2’s name]

[Guest 3’s name]

[Guest 4’s name]

Payment details:

[Transaction breakdown, including any outstanding payments]

Meeting location:

[Address]

Contact info:

[Your company contact information]

Cancellation policy:

[Your cancellation and refund policy]

We can’t wait to see you all soon!

The team at [Your company name]

3. Booking confirmation email example for attractions

The key difference between a booking confirmation email for a tour and an attraction is that the latter will typically require some sort of physical or virtual ticket. Guests typically need to show a ticket to enter an attraction. They’ll be expecting to receive this ticket as well as information about what to do on arrival in their confirmation email.

The email should tell guests where they can find their tickets. Many times, the ticket may come in PDF format attached to the email, or as a QR code embedded in the email. It should also inform guests what they need to bring with them to enter the attraction.

Subject: Your ticket purchase is confirmed!

Email: Hi [Guest Name], 

We are so excited to welcome you to [attraction name] on [date]. Please find your ticket information below. Your tickets are attached to this email. Please show a printed or mobile version of your tickets when you arrive for your visit.

Customer details:

[Name]

[Email]

[Phone number]

[Party size]

Payment details:

[Transaction breakdown]

Attraction location:

[Address]

[Map]

Parking information:

[Directions & other relevant details]

Contact info:

[Your company contact information]

Cancellation policy:

[Your cancellation and refund policy]

We can’t wait to see you!

The team at [attraction] 

4. Booking confirmation email example for corporate bookings 

A corporate booking confirmation email should be formal and concise. The email starts with an appropriate greeting, such as “Dear [Guest Name].” Then, clearly list the most important information about the booking.

This should include the time and date of the experience; the number of employees expected to join; payment details; and meeting location. If applicable, you can include an itinerary that breaks down what the day will look like. The goal of this email is to provide all the information to the person managing the reservation so that they can ensure things run smoothly on the day of the event.

Subject: Your booking is confirmed.

Email: Dear [Guest Name], 

We are pleased to inform you that your booking for [Experience Name] is confirmed. The team at [Your Company Name] is very excited to welcome [Corporation Name] and its employees on [Date]. If you have any questions or requests, please don’t hesitate to reach out to us.

Date: [date]

Time: [start time-end time]

Recommended arrival time: [time]

Customer details:

[Corporation Name]

[Number of employees joining]

Event details:

[Itinerary]

[What’s included i.e. lunch]

Payment details:

[Transaction breakdown]

Meeting location:

[Address]

Contact info:

[Your company contact information]

Cancellation policy:

[Your cancellation and refund policy]

We can’t wait to see you!

[Tour guide or operator name]

5. Registration confirmation email for tours 

This confirmation email will be similar to the booking confirmation for SMB tours or group tours. First and foremost, the registration confirmation email should provide guests with all relevant booking details.

The email can be written in a friendly, conversational tone. You can also align the message with your brand by allowing your brand personality to shine through the message. The example below is written as if it were from a ghost tour operator.

Subject: Get ready to be spooked! Your ghost tour registration is confirmed.

Email: Hi, [Guest Name]!

Are you ready to wander through [City]’s most haunted streets and buildings? Your registration for [Ghost Tour Name] is confirmed. Please find all the spooky details about your booking below!

Date: [date]

Time: [start time-end time]

Recommended arrival time: [time]

Customer details:

[Name]

[Email]

[Phone number]

[Party size]

Payment details:

[Transaction breakdown]

Meeting location:

[Address]

Contact info:

[Your company contact information]

Cancellation policy:

[Your cancellation and refund policy]

We can’t wait to scare you — er — we mean, see you soon!

[Tour Company]

6. Email list subscription confirmation email example 

An email subscription confirmation email notifies a customer that they have joined your email list. These emails are typically short and sweet. Many times, they’ll include a double opt-in, which means they’ll ask the customer to click a link or button to officially confirm their subscription.

You should use a large call-to-action button to make the confirmation easy. Remember to stay on brand by using your brand colors and font. This way, the customer can easily recognize that the email is coming from your company. You can also include an unsubscribe link in case the customer didn’t mean to subscribe to the email list.

Subject: Confirm your email subscription

Hi [Guest Name],

Thank you for joining [company name]’s email list! We’d love to keep you updated with relevant offers and updates. To confirm your subscription, please click here:

[Button that says “I confirm!”]

If you subscribed by accident, you unsubscribe at any time through the link at the bottom of this email.

[Unsubscribe link]

Until next time,

[Company Name]

7. Newsletter subscription confirmation email example 

This confirmation email will confirm that your guest wants to join your company’s newsletter. Similar to an email list subscription confirmation, the message will notify the guest that they have joined your newsletter and ask them to click a link or button to confirm their subscription. The email should also tell them what to expect from your newsletter, as shown in the example below.

Subject: Thank you for joining the [Newsletter Name]

Email: Hi [Guest Name],

Thank you for joining [newsletter name]! We look forward to keeping you updated with our latest blog posts, event information, and special deals.

Before we can send you our latest newsletter, though, you’ll need to confirm your subscription. Please click the button below to confirm!

[Button that says “Yes, send me the newsletter!”]

If you subscribed by accident, you unsubscribe at any time through the link at the bottom of this email.

[Unsubscribe link]

Talk to you soon,

[Company Name]

8. Thanks for leaving a review email example

Every guest that leaves you a review is providing you with valuable feedback that helps improve your guest experience. A thank you email tells your guests how much you value their opinion. In your email, you’ll express appreciation for the review, as well as give guests a way to contact you.

Subject: Thank you for your review!

Email: Dear [Customer Name],

Thank you for taking the time to leave us a review. We truly appreciate your feedback and will use it to continuously improve our guest experience.

If you have additional comments, questions, or concerns, please reach out to us at [customer service email] or [customer service phone number].

We hope to see you again soon.

[Your Name]

9. Customer feedback confirmation email reply example

If your guests never hear from you again, they may never know if you ever received their review. When you send them a feedback confirmation email, though, you’re letting them know that their review has been noted. This is also a great chance for you to thank them for taking the time to leave you a review. You should also tell them how they can contact you with additional comments or requests.

Subject: We received your feedback!

Email: Hi [Name],

We have received your feedback! Thank you for taking the time to share your thoughts with us. Your comments will help us continuously improve our guest experience.

If you’d like to get in touch with a customer service representative, please reach out to us at [customer service email] or [customer service phone number].

We look forward to seeing you again!

Thank you again,

[Your Name]

10. Follow-up email asking for a review email example 

Sometimes your review emails may get lost in a busy inbox. If your guests aren’t leaving you a review the first time around, you can follow up with another email. Remind them that it’ll only take a few minutes for them to review their experience.

Subject: Could you take a few minutes to leave us a review?

Email: Hi [Name],

We hope you had a great time with us at [attraction/tour]. Would you mind taking a couple of minutes to leave us a review?

We truly value every single review our guests leave us, and your feedback will help us continuously improve our customer experience.

[Button that links to a review site]

Thank you for your time,

The team at [Company Name]

***

Whether you’re writing a confirmation email for a group tour, corporate event, or newsletter subscription, you always want to make sure you’re thanking customers and providing them with relevant information.

Many times, your booking software will automatically send these emails on your behalf. And, you can customize the email to align with your brand. Now you can use the examples above to draft booking confirmation emails that’ll delight your guests.

·

Writer Carla Vianna

Carla Vianna

Related Articles

Escape Room Pricing Strategies: Public vs. Private Rooms
Business Operations

Escape Room Pricing Strategies: Public vs. Private Rooms

If you’re thinking about starting an escape room business, you need to decide how you will price your rooms. Here are the key elements to consider when setting prices and creating a pricing structure.

Learn more
3 great copywriting examples from tours and attractions (and why they work)
Business Operations

3 great copywriting examples from tours and attractions (and why they work)

If you have yet to master the art of travel copywriting, you’re not alone. Crafting the perfect welcome page and

Learn more
Best practices for hiring tour guides
Business Operations

Best practices for hiring tour guides

Hiring a new tour guide can be a challenge. There’s a lot to consider for tour operators and attractions when

Learn more