Want better insights from your guests? Start by asking the right simple question and making it easy for them to give an honest answer.
Customer satisfaction surveys are a powerful tool for improving the user experience, but writing an effective feedback request email takes more than just dropping a link into a message. From crafting a clear subject line to knowing when to send reminder emails, every detail affects your survey response rates.
In this post, we’ll break down what works and why. You’ll learn how to write customer feedback survey emails that actually get opened, how to balance surveys vs email automation, and how to use valuable input to make more informed decisions about your service or experience. Plus, we’ve included real email templates that create just enough sense of urgency without sounding pushy.
What is a customer satisfaction survey email?
Customer survey email templates you can use
8 customer survey email examples
- Email template example
- Expedia customer survey
- Airbnb’s feedback survey
- Klook post-experience survey
- Ritual feedback survey email
- Aero market research survey
- Withings product review survey
- Uber customer satisfaction survey
5 additional tips for writing customer satisfaction survey emails
What is a customer satisfaction survey email?
The purpose of a customer satisfaction survey email is to introduce the survey to your guest and convince them to complete it.
Your email should explain why the guest is receiving this survey, what the survey is about, and how long it’ll take to complete it. The survey itself can be embedded or linked within the email body.
Guests can then share their feedback by filling out the embedded survey, or clicking a link that’ll take them to the survey in a new window.
Customer survey email templates you can use
Writing effective survey emails isn’t just about asking the right survey questions. It’s about the whole package: the email content, the survey email subject lines, the timing, the tone, and that personal touch that makes people want to respond.
Whether you’re sending a quick simple one question NPS survey or a full survey campaign, the goal is to make it easy (and worth it) for people to give you their honest feedback.
When done well, these emails don’t just fill up your inbox with survey responses, they give you valuable feedback you can actually use.
From spotting gaps in your email lists to gathering valuable insights that shape your next launch, these messages can uncover actionable insights that improve your product, experience, or service over time.
Below, you’ll find a swipe file of email templates you can customize for different moments and audiences. Each one is designed to increase completion rates without sounding robotic and to help you get real input from the people who matter most.
Tour survey email template example
Hi [First Name]!
We hope you enjoyed your recent visit to [Attraction]. Your opinion matters to us, and we’d love to hear more about your experience.
Would you mind taking a quick 5-minute survey to help us improve our guest experience? We will use your feedback to provide you and future guests with an even better visit.
Click here to complete the survey 🙂
Thank you in advance for your time. We look forward to welcoming you back soon!
For any questions, please contact [Customer support email].
Thank you,
[Someone from your organization]
Tour and attraction follow-up email
Hi [First Name],
We hope you enjoyed your recent visit to [Attraction Name]. Your opinion matters, and we’d love to hear about your experience.
Would you take 5 minutes to fill out a short survey? Your feedback helps us improve our guest experience and ensure future visits are even better.
👉 [Survey Link]
Thanks again for joining us. We hope to see you again soon!
[Signature]
Post-purchase survey email
Hi [First Name],
Thanks for your recent booking! We’d love to know what you think.
We’re constantly working to improve everything from booking selection to delivery experience and your input really helps.
Take the quick survey here:
[Survey Link]
Thanks for being a part of our community,
[Company Name + Signature]
Onboarding experience survey
Hey [First Name],
You’ve been using [Product Name] for a few weeks now, and we’d love your feedback.
How was the setup process? Anything that felt confusing or took longer than expected?
We’re all ears. It takes less than 3 minutes):
[Survey Link]
Thanks for helping us!
[Your Name / Team Name]
Event attendee feedback email
Hi [First Name],
Thanks again for attending [Event Name]. We’re gathering feedback to help us improve future events, and we’d love to hear your thoughts.
What worked?
What didn’t?
What would make it even better next time?
Take the survey here: [Survey Link]
Your insights mean a lot,
[Event Team Name]
Loyal customer feedback request
Hi [First Name],
You’ve been with us for a while, and we’re so grateful.
We’re running a short survey to gather insights from our most loyal customers, and we’d love your take.
[Survey Link]
Thank you for being part of our journey,
[Your Name]
Referral program improvement survey
Hey [First Name],
You’ve participated in our referral program in the past, and we want to make it even better.
We’re collecting feedback on what’s working, what’s confusing, and what you’d like to see added.
Share your thoughts in this quick survey: [Survey Link]
Thanks for helping us create better experiences for you and your friends,
[Team]
Seasonal service feedback (e.g. travel, tours, or events)
Hi [First Name],
Now that [holiday/travel season] has wrapped up, we’re gathering feedback from guests who joined us during our busiest time of year.
What did you love? What could have been smoother?
Take the quick survey here: [Survey Link]
Your input helps us make next season even better.
Thank you!
[Company Name]
Customer Satisfaction (CSAT) survey email
Subject: How’d we do?
Hi [First Name],
Thanks for choosing [Company Name]! We’d love your feedback on your recent experience with us.
On a scale from 1 to 5, how satisfied were you with your visit/purchase/support experience?
[Link to CSAT survey with 1–5 scale]
Your feedback helps us improve and deliver better service for you and other customers.
Thanks for your time!
—The [Company Name] Team
Customer Effort Score (CES) survey email
Subject: Was it easy?
Hi [First Name],
We’re always working to make things simpler for you.
Can you tell us how easy was it to [complete the task: book your tour, get help, find what you needed]?
Please rate the ease of your experience:
[Link to CES survey with a scale like: Very Difficult – Very Easy]
Even small improvements start with feedback like yours.
Thanks for helping us get better.
[Signature]
Net Promoter Score (NPS) survey email
Subject: One quick question for you
Hi [First Name],
We have a quick question for you:
How likely are you to recommend [Company Name] to a friend or colleague?
Please rate on a scale from 0 to 10:
[Link to NPS survey]
This helps us understand what’s working and where we can improve the customer experience. Thanks for sharing your perspective.
[Your Name / Customer Experience Team]
Survey follow-up email for a no response
Subject: Quick reminder: your feedback would mean a lot
Hi [First Name],
Just a quick follow-up. We sent you a short survey recently, and we’d still love to hear your thoughts.
Your feedback helps us improve the experience for you and other guests, and it only takes a minute or two to complete.
👉 [Survey Link]
Whether your experience was great or just okay, we want to know. Thanks in advance for sharing your thoughts—we really do read every response.
All the best,
[Your Name / Team Name]
[Contact Info if relevant]
8 real-life customer survey email examples
Expedia customer survey
There are a couple of good pointers we can take away from this Expedia email. First, the company does a great job informing the customer that the feedback will be used to help guide other travelers. Expedia is transparent about the fact that the reviews will be published on Feefo, a review website.
This email also addresses the customer by name, which makes the message feel less formal and more personalized. Finally, the call to action is clear and visible in a big, bright blue button. The survey link is hard to miss.
Airbnb’s feedback survey
Source: HubSpot
Let’s take a look at an example from Airbnb. This survey email does a great job explaining the purpose behind the questionnaire. It explains that it wants to have a positive presence in cities around the world and that feedback will make customers like the recipient feel more welcome in its properties.
The email also has a very clear call to action: The bright pink button that says “Take a survey” pops out from the page.
Klook post-experience survey
Source: MailerSend
Klook, a travel activities booking platform, clearly reminds its customers of the experience they booked before asking for their feedback. Consider how the company portrays the survey as a way to benefit future travelers, rather than the company itself. Klook tries to appeal to the travel culture of sharing reviews with others when it says, “They would love to hear your stories.”
Klook also offers a small incentive — $1 in Klook credits per review — to further persuade people to respond. While incentives typically help boost response rates, they should be used with caution.
Ritual feedback survey email
Source: Really Good Emails
Ritual’s survey email is quick and to the point. The company explains why the recipient is receiving the survey and then tells them it shouldn’t take more than a few minutes — although it would be even better if it specified how many minutes. The best part of Ritual’s email is that the message is signed by a real person, Emma from Consumer Insights. This makes the email feel more personable than a message that’s sent by “The Team at Ritual.”
Aero market research survey
Source: Really Good Emails
Aero uses customer surveys to stay in touch with its customers. In this particular case, the luxury jet company is conducting market research to get a feel for their customers’ future travel plans. The email clearly explains that when it says, “Help us provide you with the best air travel options this summer.”
Aero also includes an incentive — 10% off your next flight —to better persuade its customers to take the survey. Incentives typically help boost your response rates. But you should use them with caution as they can result in biased feedback.
Withings product review survey
Source: Really Good Emails
Withings includes a photo of the purchased product to quickly remind customers why they’re receiving this feedback email. The company states that the survey will take a mere two minutes, followed by a clear call to action button that leads to the survey.
Uber customer satisfaction survey
Source: Really Good Emails
Uber sends a survey to its customers to ask about a recent airport pickup experience. Notice how the company makes it clear that the survey will only take 3 minutes. The survey button pops out at the reader, making it easy to click for the full survey.
5 additional tips for writing customer satisfaction survey emails
Your survey email can determine the success of your customer satisfaction campaign. A poorly written survey email will likely be ignored and lead to low response rates. To ensure your guests open your email and provide you with quality feedback, you’ll want to keep these five tips in mind.
- Write an enticing subject line: A compelling subject line will help your email stand out from the rest of the messages in an inbox. Personalize it by including the guest’s first name. Then, mention your company name and a note that reminds them why they’re receiving this email.
- Explain why they’re receiving the survey: Perhaps you want to find out if you should increase staff numbers in your water park, so you survey guests who have recently visited on busy days. In your email, you’ll explain to them that they’re receiving the survey because they recently visited your attraction and you want to know if they were able to find help or a representative every time they needed to.
- Be clear about the survey duration: Always include the estimated time it’ll take to complete the survey. Be as specific as possible “10 minutes or less” — so guests know what to expect going into the questionnaire.
- Make your call to action clear: If you’re linking your survey from the email body, make sure the call to action is clear and stands out from the page. Avoid any other links that may distract the reader from the survey link.
- Personalize your email: If you want to capture your customer’s attention right away, go beyond just name personalization. Dig into customer data and see if there’s anything about their past interactions with your brand that can help you further tailor the email to them.
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Now that you’ve seen what a customer satisfaction emails survey should look like, it’s time to start crafting your own.
Remember the five tips we shared to help boost your response rates:
- Write a compelling subject line
- Explain why you’re sending this survey
- Be clear about the survey duration
- Make your call to action stand out from the rest of the email
- Personalize your message
It may take some trial and error, but soon you’ll find the survey template that works for your audience. Then, you can start checking in with your guests more often and continuously improve your visitor experience.
