When it comes to marketing a tour, attraction, or experience-based business, it’s not enough to run a few ads and call it a day. You’re not just selling a product, you’re selling a feeling. A memory. An experience people will talk about long after it ends.
That’s why experiential marketing is such a powerful lever. But staying sharp on what’s working (and what’s tired) takes effort. So we rounded up some of the best blogs that offer inspiration, strategy, and behind-the-scenes know-how on creating memorable brand moments.
Some are written by large agencies working with global brands. Others are tailored specifically for the travel and tourism space. All are worth bookmarking if you’re serious about making your brand experiences more impactful and more profitable.
1. HubSpot’s Marketing Blog
HubSpot is best known as a CRM platform, but their real superpower might be content. Their marketing blog is one of the most well-established and comprehensive resources out there, covering everything from lead generation to social media strategy to SEO best practices. It’s written with “modern marketers” in mind, meaning it balances high-level strategy with highly actionable tips you can implement right away.
While experiential marketing isn’t always front-and-center, it does come up often, especially in the context of customer engagement, inbound tactics, and campaign strategy. You’ll find plenty of content that can be adapted to real-world experiences, like how to build a pre-event nurture sequence, how to measure ROI on campaigns with hard-to-quantify outcomes, or how to create moments that actually convert. If you run or market a tour or attraction and want to get smarter across the board, this is a goldmine.
2. Bridgewater Studio
Bridgewater Studio is an experiential design and production company that builds immersive brand experiences—think pop-ups, museum-style installations, or mobile brand activations. They’ve worked with major names like Harley-Davidson and Coca-Cola, which means they’ve seen the inside of large, complex experiential campaigns and bring real-world credibility to the table.
Their blog isn’t fluff. It’s grounded in behind-the-scenes know-how. Everything from how to plan a sponsorship activation to how to handle last-minute pivots during production. If you’ve ever wondered how big brands pull off custom experiences or how to scale that mindset for your own attraction or experience, their articles offer a window into that world. For location-based entertainment companies, this can be a great way to draw inspiration from large-scale projects while staying focused on what’s feasible at your size.
3. DesignScene
DesignScene is a global experiential marketing agency that produces everything from live events to immersive digital campaigns. Their client list includes giants like Roku, Live Nation, and Amazon, so they’re often at the forefront of what’s possible in brand experiences. The blog itself is a little light on volume compared to others on this list, but what they do publish is usually rich in trend insights, design thinking, and creative inspiration.
This is a good blog to check in on occasionally if you’re looking to stay fresh—especially if your team is trying to think outside the box or test more hybrid or tech-enabled experiences. It’s not a how-to manual, but more of a window into the kinds of high-concept campaigns that might influence your own creative direction. Even skimming their latest updates can give you a pulse on how global brands are innovating in the space.
4. GottaBe!
GottaBe! is a U.K.based experiential marketing agency that brings a refreshingly accessible approach to campaign planning and execution. They focus not just on experience design, but also on influencer marketing, multicultural outreach, and event success measurement. Their blog reflects that versatility, with content that ranges from tactical how-tos to opinion pieces on where the industry is headed.
What sets them apart is the depth of resources they offer like whitepapers that take a more serious dive into topics such as hosting inclusive events or marketing to niche communities. Add in their marketing podcast, which features real conversations with practitioners, and you’ve got a multi-format hub for anyone trying to level up. If you’re in charge of driving foot traffic, hosting local events, or planning branded activations, GottaBe!’s mix of strategy and execution-focused content is a solid bookmark.
5. ATN Event Staffing
ATN is one of the top event staffing agencies in the experiential world. They help brands connect with energetic, engaging ambassadors. Think street teams, brand reps, and product samplers—and bring those activations to life through skilled people on the ground. Their blog leans heavily into experiential best practices from the staffing and logistics side, which is often the trickiest part of any campaign.
Topics include everything from how to staff hybrid or virtual events to using AI to improve brand activations. What makes ATN’s blog particularly useful for tour and attraction operators is its practicality. It doesn’t just speak to massive activations; it also breaks down the fundamentals of making an experience feel personal, memorable, and well-supported by your team. Whether you hire outside staff or rely on internal guides and crew, this blog can help you fine-tune how they show up.
6. Xola
As Xola is a booking software company catered to tour and activity operators. Our blog covers all realms of marketing, yet what differentiates us from others on this list is that our blogs are specifically tailored for the travel industry. We ensure tour operators and marketing directors stay up to date with industry trends, as well as provide in-depth guides on everything from impulse marketing—like how to use FOMO marketing strategies to drive more bookings—to the top travel trends to pay attention to this year. And, of course, resource-rich articles like the one you’re reading right now.
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Whether you’re running small-scale events, revamping your visitor experience, or launching a new tour, the ideas and insights here can help you move faster and market smarter.
Pick one or two that speak to your current challenges, then use them shamelessly, adapt creatively, and keep building experiences your customers won’t forget.
