Industry News

2015 through 2017 Zipline and Challenge Course Industry Trends: Online vs Back Office Bookings

2015 through 2017 Zipline and Challenge Course Industry Trends: Online vs Back Office Bookings

Learn how the balance of online and back office bookings have shifted in the zipline and challenge course industries between 2015 and 2017, and what it means for marketers and managers. Includes original analysis from over three years of data and nearly $100M in bookings.

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What to Expect at the 2016 AOA Conference for Tour Outfitters

What to Expect at the 2016 AOA Conference for Tour Outfitters

The America Outdoors Association's annual conference brings tour operators, outfitters, and more. See who's going, what to do, and what booths to visit in the exhibit hall (hint: Visit your friends from Xola Booking & Marketing Software in Booth 431!).

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How to Switch from Zerve to Xola

How to Switch from Zerve to Xola

Xola is offering a 24 hour turnaround during the transition. Here is what the transfer from from Zerve to Xola will look like...

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Xola Lands Series A, Led By Rakuten, Takes On The $120 Billion Global Tours And Activities Market

Xola Lands Series A, Led By Rakuten, Takes On The $120 Billion Global Tours And Activities Market

Xola, the leading booking and marketing software for the tours and activity market, joins the Rakuten portfolio, with the likes

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TripAdvisor and Google Stats for Ziplines & Challenge Courses in 2016

TripAdvisor and Google Stats for Ziplines & Challenge Courses in 2016

For ziplines and aerial adventure parks to succeed in an evolving and increasingly competitive industry, they need to stay ahead of the latest marketing trends. TripAdvisor and Google stats to help your business in 2016.

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The Top 10 Tour Marketing, Business, and Tech Articles of 2015

The Top 10 Tour Marketing, Business, and Tech Articles of 2015

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.

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Marketing your challenge course or zip tour || Live Q & A session

Marketing your challenge course or zip tour || Live Q & A session

Join Xola and the Association for Challenge Course Technology as we host a live session for challenge course and zip line companies interested in marketing best practices. Submit your questions via the chat or jump on-camera with the hosts!

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Airbnb + Tour Operators Bring Revenue to Neighborhoods

Airbnb + Tour Operators Bring Revenue to Neighborhoods

Airbnb has profoundly shifted travelers' preferences for local, authentic experiences, and boutique tour operators are perfectly positioned to benefit from Airbnb's reach in large, urban markets. But despite this seamless union, Airbnb hasn't flourished as the activities aggregator that some had once predicted. What gives?

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Industry Trends: Conference Insights for Zip Lines & Aerial Parks

Industry Trends: Conference Insights for Zip Lines & Aerial Parks

I just got back from SAM's Summer Ops Conference and have one word to share with you: Growth. But not every part of the zip line and challenge course industry is growing at the same rate. Challenge courses and zip rides are booming, while zip line and canopy tours are increasing at a more modest rate. Read more to find out why.

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Industry News: Pedal Tavern GM Weighs in on MN Events

Industry News: Pedal Tavern GM Weighs in on MN Events

Pedal tavern expert, Angie Gleason, analyzes the Minneapolis PedalPub incident from an industry level. What party bikes can learn from the Minneapolis example and what this means for businesses moving forward.

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