Marketing

2017 Escape Room Trends: Gift Card Sales and Redemptions

2017 Escape Room Trends: Gift Card Sales and Redemptions

Gift card sales are an important part of any escape room marketing plan. They are an excellent way to promote new business, generate sales, and improve cash flow. We analyzed 2017 gift card sales and redemptions to help the escape room industry understand how they can better use gift cards to grow their business.

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Challenge Course & Zipline Marketing 101: Creating Business Goals

Challenge Course & Zipline Marketing 101: Creating Business Goals

Clear business goals create a target for you to aim at. Well constructed goals are observable and measurable, making it easy to understand if your challenge course or zipline marketing is working or not. Setting clear goals will also help define how you market your zipline or challenge course...

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3 Simple but Powerful Facebook Ad Strategies for Escape Rooms

3 Simple but Powerful Facebook Ad Strategies for Escape Rooms

Facebook Ads are a crucial part of any escape room marketing plan. Here are 3 simple but powerful Facebook advertising strategies for escape room marketers.

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3 Online Booking Trends to Expect this Holiday Season

3 Online Booking Trends to Expect this Holiday Season

The holiday season is officially upon us, and it’s not only about good food and company. It’s also about holiday

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5 Ways to Optimize Your Website Homepage for More Bookings

5 Ways to Optimize Your Website Homepage for More Bookings

The quality of your homepage can make all the difference whether your website attracts new business or losses online bookings. Here are five simple steps you can take to improve your tour or activity website’s homepage, and create a great first impression.

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8 Revenue-Driven Google Analytics Reports for Tour and Activity Operators

8 Revenue-Driven Google Analytics Reports for Tour and Activity Operators

Metrics that aren’t revenue-driven pull focus from the things that really grow your business. Here are 8 of our favorite revenue-driven Google Analytics metrics for tour & activity companies.

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What Is Conversion Rate Optimization?

What Is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the scientifically rigorous process of increasing the percentage of website visits that result in a desired action. For tour and activity providers, this usually means...

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Abandoned Booking Recovery Email Best Practices

Abandoned Booking Recovery Email Best Practices

A great abandoned booking email helps you do four things: 1) help frustrated buyers, 2) win back comparison shoppers, 3) get feedback, and 4) avoid spam and delight readers. Here are the key elements to a great abandoned booking recovery email...

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How to Overcome Analysis Paralysis In Google Analytics

How to Overcome Analysis Paralysis In Google Analytics

With more data than ever before it’s easy to feel overwhelmed or base decisions on the wrong piece of data. At best, the tendency to track everything can cause “analysis paralysis”. At worse, paying attention to the wrong metrics can cost you money and convince you to do things that may be bad for business. Here's how to avoid analysis paralysis and grow your bookings with Google Analytics.

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Don’t Let These 3 Abandoned Booking Email Myths Hurt Your Bottom Line

Don’t Let These 3 Abandoned Booking Email Myths Hurt Your Bottom Line

Abandoned cart recovery emails have been the secret weapon of successful ecommerce companies for years. Everyone from Amazon to small-time

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