Technology

The Top 10 Tour Marketing, Business, and Tech Articles of 2015

The Top 10 Tour Marketing, Business, and Tech Articles of 2015

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.

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Easy Instagram Marketing & Advertising for Tour Operators

Easy Instagram Marketing & Advertising for Tour Operators

Instagram is one of the fastest growing social media platforms in the world, and the social network provides a great opportunity to spread your tour's brand. In recent weeks, Instagram has made it easier than ever to market your product on its social network. Xola University is here to help you learn how to get the most out of the photo and video sharing giant with our extensive guide.

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The Tour Operator’s Guide to Mobile Design

The Tour Operator’s Guide to Mobile Design

We all know mobile design is important for tour operators, what are the differences between mobile friendly, optimized, and responsive designs? This guide will help your business learn what's important--and what's not--when it comes to offering the best experience on a mobile device.

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What to do with C- Booking Software

What to do with C- Booking Software

Despite how central booking software is to saving time, growing your business, and delivering top-notch customer service, most tour operators tolerate bad systems. Settling for below-average software can cost your tour business dearly.

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How to Increase Your Tour’s Online Sales

How to Increase Your Tour’s Online Sales

Online booking allows you to streamline your business. But to take full advantage of reservation software, it's important to funnel as many sales as possible through your website. Boost your online sales and avoid low conversion rates with our 3 tips for tour operators.

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3 Questions You Need to Ask in Your Next Software Demo

3 Questions You Need to Ask in Your Next Software Demo

High season is almost here. Use these 3 questions to decide whether your new booking software will be ready in time for the rush. Look for companies that emphasize speed and strategy when it comes to customer success and software design.

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3-Minute Marketing: The Rundown on All Things Mobile [VIDEO]

3-Minute Marketing: The Rundown on All Things Mobile [VIDEO]

In less than 3 minutes, get up-to-date with the state of mobile bookings and design in the world of tours and activities. Grow your business by investing in a better mobile experience.

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Your Mobile Site Could Be Sabotaging Sales

Your Mobile Site Could Be Sabotaging Sales

A better mobile site is the next step to enhancing your tour or activity. Our top 3 tips for improving your mobile website will help you put smiles on your customers faces.

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How Tour Operators Can Post More Effectively on Facebook

How Tour Operators Can Post More Effectively on Facebook

Facebook is quickly becoming one of the most important social media marketing platforms for all kinds of businesses. Find out how you can make your marketing budget stretch further with Facebook's new fan insights.

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Jumpstart Your Tour Company with Google Analytics Reports

Jumpstart Your Tour Company with Google Analytics Reports

Learn how to segment your data in Google Analytics to help isolate the factors you care about, while also adding nuance and depth to the tool's existing reports.

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