Author: Carla Vianna - Page 4

How to use AI for predictive analytics in travel

Predictive analytics uses historical and real-time data along with advanced algorithms to forecast future outcomes—a powerful tool for tour and

Upselling is a pivotal strategy for tours, attractions, and activity operators to enhance customer experiences while maximizing revenue. In this

As tours and attractions seek ways to stay competitive through their experiences, they must also consider innovative ways to maximize

While your booking volume is an important metric to watch, it’s not the only factor that ensures your company’s financial

Whether you’re seeking inspiration for your next campaign or eager to learn from successful experiential marketing initiatives, knowing where to

Adding a new tour can be a great way to appeal to customers ahead of the busy summer travel season.

Guest experience surveys give your guests a platform to express how they feel about your attraction. Considering that their level

Is your attraction operating at its full design capacity potential? Key performance indicators, like your capacity utilization metric can help

When your business is growing, the thought of hiring, vetting, and managing tour guides can be daunting. In an earlier

Most tours and attractions consider Online Travel Agencies (OTAs) a crucial piece of their distribution strategy and a way to