Xola Team

2018 US Escape Room Competitive Landscape by State

2018 US Escape Room Competitive Landscape by State

How competitive is the escape room industry? Is the market saturated? To answer these questions we compare the number of escape rooms in each state with US population estimates to understand the competitive landscape, state by state.

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How to Promote an Escape Room Team Building or Corporate Program

How to Promote an Escape Room Team Building or Corporate Program

A successful escape room team building program provides a great additional source of revenue from corporate bookings. But not everyone can run a corporate team building program at scale. It isn’t just a matter of good rooms and great escape room marketing. Here are the five tips for selling team building programs...

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Escape Room Marketing Strategy for Team Building and Corporate Programs

Escape Room Marketing Strategy for Team Building and Corporate Programs

There are two approaches to escape room marketing for corporate team building programs. These are “the inbound model” and “the outbound model.” The inbound model focuses on attracting interested groups to your website and converting them into paying customers. The outbound method is all about...

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Abandoned Booking Email Best Practices for Escape Rooms

Abandoned Booking Email Best Practices for Escape Rooms

On average, escape room owners can generate $19,825.78 per year in recovered bookings when they add an abandoned booking email to their escape room marketing plan. But that’s just an average. Some make less, and some make more. Here is the key to beating the average and getting more revenue from your abandoned booking emails.

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Abandoned Booking Emails for Escape Rooms

Abandoned Booking Emails for Escape Rooms

The average escape room can generate $19,825.78 per year in recovered bookings with an abandoned booking email. Here is everything you need to know about what abandoned bookings are and how to recover them without spamming your customers.

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Why the Guest Experience Should Be Part of Your Marketing Plan

Why the Guest Experience Should Be Part of Your Marketing Plan

When marketing for tours, the customer experience is the product. And bad products don’t sell. On the other hand, curating better experiences can boost your brand, increase revenue, and decrease tour, activity, or event marketing costs...

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Zipline and Challenge Course Marketing: 5 Ways to Target Travelers with Facebook Ads

Zipline and Challenge Course Marketing: 5 Ways to Target Travelers with Facebook Ads

The key to an effective Facebook advertising strategy is smarter targeting. In other words, if you promote your challenge course or zipline to the right people, you will get more engagement and bookings for a lower cost. Here are five ways zipline and challenge course operators can improve their Facebook Ad targeting.

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Zipline and Challenge Course Marketing: How to Use Social Media to Get More Bookings

Zipline and Challenge Course Marketing: How to Use Social Media to Get More Bookings

Recent changes to Facebook and other social networks have made challenge course and zipline marketing on social media more difficult. But the fundamentals have not changed. Here are three ways to get more bookings with social media.

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2017 Escape Room Trends: Gift Card Sales and Redemptions

2017 Escape Room Trends: Gift Card Sales and Redemptions

Gift card sales are an important part of any escape room marketing plan. They are an excellent way to promote new business, generate sales, and improve cash flow. We analyzed 2017 gift card sales and redemptions to help the escape room industry understand how they can better use gift cards to grow their business.

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2015 through 2017 Zipline and Challenge Course Industry Trends: Online vs Back Office Bookings

2015 through 2017 Zipline and Challenge Course Industry Trends: Online vs Back Office Bookings

Learn how the balance of online and back office bookings have shifted in the zipline and challenge course industries between 2015 and 2017, and what it means for marketers and managers. Includes original analysis from over three years of data and nearly $100M in bookings.

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