Xola Team

SEO Strategy Made Simple: Tips for Tour Operators

SEO Strategy Made Simple: Tips for Tour Operators

SEO can be a tricky subject for many tour and activity companies. With these helpful tips you can get more out of your marketing strategy and become #1 on Google in no time.

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Xola Customer Showcase: Thanksgiving Edition

Xola Customer Showcase: Thanksgiving Edition

With Thanksgiving less than a week away, all of us at Xola are feeling extra grateful for the wonderful companies that we serve year round. Get to know some of the amazing people behind these businesses and hear what they’re most thankful for in their jobs.

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Video Marketing: Sell Your Experience on the Small Screen

Video Marketing: Sell Your Experience on the Small Screen

Videos are in vogue, and if your tour looks good on camera, that's good news. Learn how to market your experience on camera and avoid these common video mistakes.

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Xola Volunteers at UCSF’s Ronald McDonald House

Xola Volunteers at UCSF’s Ronald McDonald House

The Xola team gives back! We visited the UCSF Benioff Children's Hospital and the made dinner for the families at the Ronald McDonald House. Read more about our team bonding antics and the lessons we took away from this special volunteering experience.

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The Top 10 Characteristics of Wildly Successful Websites

The Top 10 Characteristics of Wildly Successful Websites

Want the biggest bang for your marketing buck? Take a hard look at your website. It’s the single-biggest influencer and revenue-generator out of all of your marketing efforts. Give potential customers the best first impression by following these website tips.

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Marketing your challenge course or zip tour || Live Q & A session

Marketing your challenge course or zip tour || Live Q & A session

Join Xola and the Association for Challenge Course Technology as we host a live session for challenge course and zip line companies interested in marketing best practices. Submit your questions via the chat or jump on-camera with the hosts!

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Nashville Pedal Tavern
The Winning Coupon Strategy for Your Tours & Activities

The Winning Coupon Strategy for Your Tours & Activities

In the off-season, your #1 priority is filling your tours. Coupons can be a great tactic, but a costly one if you don't plan ahead. This infographic will guide you with the right questions to consider before your next promotion.

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Airbnb + Tour Operators Bring Revenue to Neighborhoods

Airbnb + Tour Operators Bring Revenue to Neighborhoods

Airbnb has profoundly shifted travelers' preferences for local, authentic experiences, and boutique tour operators are perfectly positioned to benefit from Airbnb's reach in large, urban markets. But despite this seamless union, Airbnb hasn't flourished as the activities aggregator that some had once predicted. What gives?

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Industry Trends: Conference Insights for Zip Lines & Aerial Parks

Industry Trends: Conference Insights for Zip Lines & Aerial Parks

I just got back from SAM's Summer Ops Conference and have one word to share with you: Growth. But not every part of the zip line and challenge course industry is growing at the same rate. Challenge courses and zip rides are booming, while zip line and canopy tours are increasing at a more modest rate. Read more to find out why.

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