Conversion Science

Actionable strategies for replying to negative reviews (with examples/templates)
Conversion Science

Actionable strategies for replying to negative reviews (with examples/templates)

It’s hard to escape negative reviews when you work in the travel and tourism business. While you may be tempted

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How to write a thank you for booking with us
Conversion Science

How to write a thank you for booking with us

How to write a thank you for booking with us Imagine the following scenario. Your guests visit your attraction and

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A Detailed Guide to Revenue Reporting for Tours and Attractions
Business Operations

A Detailed Guide to Revenue Reporting for Tours and Attractions

How much money is your business bringing in this month compared to last month? Regardless of whether your tour or

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How to optimize your tour or activity operator website to get more bookings
Conversion Science

How to optimize your tour or activity operator website to get more bookings

In this post, we’ll outline eight strategies for optimizing your website to convert more visitors into paying customers.

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The Psychology of Pricing: Strategies to Make Your Tour or Activity Operator Business More Profitable
Conversion Science

The Psychology of Pricing: Strategies to Make Your Tour or Activity Operator Business More Profitable

In this post, we’re diving deep into the psychology of pricing to understand why people buy, as well as sharing tactics you can use today to sell more experiences while increasing profitability.

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Zipline and Challenge Course Marketing: How to Convert More Website Visitors into Paying Customers
Conversion Science

Zipline and Challenge Course Marketing: How to Convert More Website Visitors into Paying Customers

The most efficient ways to increase online bookings on your challenge course or zipline website is to increase your website conversion rate. A higher conversion rate guarantees more bookings from zipline marketing efforts. It decreases the cost of getting new customers and can dramatically increase your booking revenue.

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Abandoned Booking Emails for Escape Rooms
Conversion Science

Abandoned Booking Emails for Escape Rooms

The average escape room can generate $19,825.78 per year in recovered bookings with an abandoned booking email. Here is everything you need to know about what abandoned bookings are and how to recover them without spamming your customers.

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How to Collect More Customer Information Without Losing Bookings
Conversion Science

How to Collect More Customer Information Without Losing Bookings

Collecting more customer information through your tour and activity online booking system can help you enhance the customer experience, improve safety, and maintain legal compliance. However, asking for too much information can increase booking abandonment...

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How to Optimize Your Online Booking Payments Page With Less Form Fields
Conversion Science

How to Optimize Your Online Booking Payments Page With Less Form Fields

Spending money is stressful. The payment page of your online booking system has a crucial impact on your online bookings. Anxiety levels are already high, and it’s important that your checkout does not add to that stress or frustration.

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10 Ways to Optimize Your Challenge Course or Zipline Website for More Online Bookings
Conversion Science

10 Ways to Optimize Your Challenge Course or Zipline Website for More Online Bookings

The direction is clear: it’s more important than ever to focus on your challenge course or zipline website. Similar to the activities you offer, the quality and experience of your website will have a strong impact on your online success (and ultimately your bottom line). Here are 10 simple ways to improve your website and grow your online bookings.

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