Category: Marketing - Page 4

A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

Is social media bringing users to your site? Is all the time spent creating a content calendar paying off? Should

From scenic flights over New York City to exhilarating ziplines courses over tree canopies, aerial experiences are among the most

As you send out your customer satisfaction surveys, you’re likely wondering how many responses you should get back. What’s the

Picture this: Your customer is scrolling through their social media feed, mindlessly swiping through a sea of memes and mundane

Easy. Quick. Seamless. User-friendly. These are probably a few of the words that come to mind when you think of

The introduction of AI tools such as ChatGPT, a chatbot powered by advanced natural language processing, has ignited a surge

ChatGPT is changing the way businesses interact with their customers across all industries — and the travel sector is no

The busy summer season is winding down. However, this doesn’t mean you can’t attract visitors in your shoulder season. In

When it comes to group tours and activities, offering group discounts can help attract the right customers. But group pricing

Artificial intelligence and short-form video content are dominating the travel marketing space in 2023. A new, human-like chatbot that threatens