Xola Team

Tour Operator Zen: Groupon, Adwords, and Your Budget

Tour Operator Zen: Groupon, Adwords, and Your Budget

Have you been looking at your advertising budget the wrong way this whole time? Could deal sites be better for advertising than for making money? Zen wisdom from Xola's tour operators.

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3-Minute Marketing: The Rundown on All Things Mobile [VIDEO]

3-Minute Marketing: The Rundown on All Things Mobile [VIDEO]

In less than 3 minutes, get up-to-date with the state of mobile bookings and design in the world of tours and activities. Grow your business by investing in a better mobile experience.

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Your Mobile Site Could Be Sabotaging Sales

Your Mobile Site Could Be Sabotaging Sales

A better mobile site is the next step to enhancing your tour or activity. Our top 3 tips for improving your mobile website will help you put smiles on your customers faces.

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DC Adventure Center
Sitka Sound Ocean Adventures
3-Minute Marketing: Google+ Matters, and Here’s Why [VIDEO]

3-Minute Marketing: Google+ Matters, and Here’s Why [VIDEO]

If you care about your business's SEO, then you should care about Google+. Get the best Google+ marketing tips in just 3 minutes with this video.

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The One Thing You Need to Sell More Tours

The One Thing You Need to Sell More Tours

How are you different from your competitors? Put your unique value proposition at the center of your tour and activity business to boost sales and charm customers.

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Tour Operators, Forget What You Know About When to Post on Facebook

Tour Operators, Forget What You Know About When to Post on Facebook

Facebook tells you when your fans are online. Use this information to post more effectively and reach more people with each click. The best time to post is when you say it is.

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[Infographic] Why Ziplines Crush it on TripAdvisor

[Infographic] Why Ziplines Crush it on TripAdvisor

Everyone knows that TripAdvisor is important, but have you tried to figure out what makes your zipline successful? Here are our 8, helpful stats for ziplines on TripAdvisor.

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How to Talk About Accidents: Communication Tips for Zip Lines

How to Talk About Accidents: Communication Tips for Zip Lines

As zip lines grow, accidents have appeared in the news. Xola University has gathered original research to help you contextualize these accidents, and communicate your tour's safety measures more effectively.

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