Industry News
What will ChatGPT mean for the travel industry?
By now you’ve probably heard of ChatGPT — and if you haven’t, here’s a quick primer: Launched on November 30
14 Tweetable Facts About the Zip Line Industry
On Xola University, we have published extensively about the importance of TripAdvisor, Facebook, and Google+ for your zip line business. But what do you do when it comes to Twitter? Twitter can be used as an effective tool to spread your brand’s awareness, 140 characters at a time. It turns out that there is very little reliable information regarding the zip line industry available online, so you could stand a lot to gain by helping fill this void. In this article, we will be giving you interesting facts about zip lines around the world that you can take and tailor for your specific tour.
The Average Escape Room Business: Rooms, Revenue, and Bookings
At Xola we crunched the numbers to help escape room startups and seasoned owners better understand revenue expectations and consumer behavior. According to our research, the average escape room in the United States has 3 games per location and generates...
Xola adds new OTA integration Adrenaline
All Xola customers now can list their tours and activities on Adrenaline. With more than 1,400 different adventure travel excursions
AI Text analysis modeling – An overview + how to analyze and apply these insights to improve guest experience
Not sure how your guests feel about your attraction? Perhaps it’s time to leverage artificial intelligence technology to find out.
Monthly Roundup – 6 Stories Worth Reading
From the latest industry news to tour and activity operator marketing tips, we’re curating a half dozen articles to checking
Xola App Store: Travel Industry’s first App Marketplace for Tour and Activity Providers
We’re very excited to announce the launch of the Xola App Store, which will debut at the Arival conference in
2018 US Escape Room Competitive Landscape by State
How competitive is the escape room industry? Is the market saturated? To answer these questions we compare the number of escape rooms in each state with US population estimates to understand the competitive landscape, state by state.
2017 Escape Room Trends: Gift Card Sales and Redemptions
Gift card sales are an important part of any escape room marketing plan. They are an excellent way to promote new business, generate sales, and improve cash flow. We analyzed 2017 gift card sales and redemptions to help the escape room industry understand how they can better use gift cards to grow their business.
2015 through 2017 Zipline and Challenge Course Industry Trends: Online vs Back Office Bookings
Learn how the balance of online and back office bookings have shifted in the zipline and challenge course industries between 2015 and 2017, and what it means for marketers and managers. Includes original analysis from over three years of data and nearly $100M in bookings.