Carla Vianna

What’s the ideal online booking process? 

What’s the ideal online booking process? 

Your customers embark on a journey before arriving at your checkout page. This journey might start with a Google search

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How to write a thank you for booking a party email (with templates)

How to write a thank you for booking a party email (with templates)

When a guest chooses to book a party or event with your tour company, they’re giving your brand preference over

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How social media has permanently changed the travel industry

How social media has permanently changed the travel industry

From researching destinations to booking flights and hotels, social media has become an integral part of the travel experience for

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11 tips to create the best checkout experience

11 tips to create the best checkout experience

What if the only thing keeping you from doubling your booking conversion rate is a few tweaks to your checkout

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14 Tweetable Facts About the Zip Line Industry

14 Tweetable Facts About the Zip Line Industry

On Xola University, we have published extensively about the importance of TripAdvisor, Facebook, and Google+ for your zip line business. But what do you do when it comes to Twitter? Twitter can be used as an effective tool to spread your brand’s awareness, 140 characters at a time. It turns out that there is very little reliable information regarding the zip line industry available online, so you could stand a lot to gain by helping fill this void. In this article, we will be giving you interesting facts about zip lines around the world that you can take and tailor for your specific tour.

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How to design an ideal checkout experience for tours and attractions

How to design an ideal checkout experience for tours and attractions

Your checkout page is the last interaction a customer has with your business before finalizing their booking. If your checkout

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How to come up with the best tour names to attract more visitors

How to come up with the best tour names to attract more visitors

“It’s just a tour name.” Think again. Naming your tours might seem like a quick task, but your tour titles

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How to respond to bad reviews

How to respond to bad reviews

No one likes receiving a negative review. After all the hard work you’ve put into providing customers with the best

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How to fix bad Google Reviews

How to fix bad Google Reviews

Nobody likes to receive a bad Google review — especially when it’s a fake one. As a tour operator, if

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The complete guide to running tour ads

The complete guide to running tour ads

The quality of your marketing ads — and the platform you’re running them on — can have a big impact

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