“It’s just a tour name.”
Think again. Naming your tours might seem like a quick task, but your tour titles can actually help you stand out, be more memorable, and attract more visitors. Keyword-rich tour names can make your company more visible on Google and help you attract the right audience to your website.
Tour names should send a clear message to customers — on this tour, you’ll be doing “x” — in an engaging way. There’s no set formula for coming up with the perfect name, and if you’ve ever struggled with this, you’re not alone.
In this post, you’ll learn tips and strategies for coming up with catchy tour names, as well as find examples of operators doing it right.
- Hint at the nature of the experience
- Consider your audience
- Make it clear
- Make it SEO-friendly
- Try to make it rhyme
- Consider the location
Should you use a tour name generator to come up with tour names?
A business name generator is an AI-powered website that can help tour operators develop different name ideas. You provide the name generator with a list of keywords, and it’ll spit out a list of names.
Let’s say you run a zipline course in Sonoma, California. You would input keywords like “zipline tours” and “Sonoma.” Below you can see the name ideas generated from those and other relevant keywords.
- Allure California
- Flame Zipline
You might not like any of the names given, but you can use the list as a starting point. Now, start brainstorming different name combinations that might better suit your brand.
Here are two things to consider before choosing a name:
- Has anyone trademarked the name? If someone has previously trademarked this tour name, then you may not be able to use it. You can search for trademarked names here.
- Is there a tour with a similar name nearby? Do a quick search on Google and social media to ensure you’re choosing a name that hasn’t already been affiliated with another company.
6 tips for creating the best tour names
The main purpose behind a tour name is to choose the right words that reflect what kind of experience you’re offering. To help you brainstorm ideas, first answer the following questions:
- Where does the tour take place?
- What’s the main activity on this tour?
- What makes this tour unique?
- Who is this tour for?
- What keywords do you want to rank for on Google?
- Who else is running a similar tour?
Let’s dig into six tips that can help you move forward from here.
1. Hint at the nature of the experience
A tour name should correctly represent the experience. A zipline course that takes guests over a tree canopy, for instance, should convey that the experience happens in a forest. It would make sense to include “canopy” or “forest” somewhere in the tour name. Meanwhile, a sailing tour would have the words “sailboat” or “sailing” in its name.
2. Consider your audience
If you’re running a kid-friendly zipline course, a name like “The Death-Defying Course” might not be the most relevant name. Most parents likely won’t feel comfortable with their small children joining a tour with the word “Death” in it. Consider your audience and the kind of experience they’re interested in. Then, brainstorm names based on what they’re looking for.
3. Make it clear
Make sure to hint at the nature of the experience in your tour name. This can be accomplished by including the name of the activity in the title. For example, zipline operator Denver Adventures makes sure to include the word “zipline” in its tour names. When guests read the name “6-Line Zipline Adventure Tour,” they’ll have a pretty good idea of what to expect.
Remember that you don’t have to convey the full message in your tour title. Other details like the duration of the course and start time will be explained in the tour description. The goal is to deliver the main message in the shortest amount of words possible.
4. Make it SEO-friendly
Familiarize yourself with Search Engine Optimization (SEO) and how it can help you rank higher on Google. The search engine ranks your website based on keywords present in your content or the words and phrases that describe your tours.
When someone searches for “zipline tours in Denver,” they’re going to click on one of the first 10 results. Think about the keywords you would like your company to rank for. This almost always includes your location and the activity you’re offering. Then use these keywords to create a catchy title for your tours.
5. Try to make it rhyme
Bonus points if you can find a way to make the tour title rhyme. Names that rhyme are catchy. For example, a tour name like “Sky-High Zipline Tour” rolls off the tongue.
6. Consider the location
Your location is one of the most important factors about your tour. From an SEO standpoint, travelers will start searching for activity by typing in the name of the town they’re located in. For example, they might type in, “Zipline tours near Boston.” While all of your tour names might not have the location in the title, it’s important to keep it in mind.
Is your town known for anything in particular? Many places have common phrases that reference the unique character of a city. Boston, for example, is known locally as “Beantown.” Your town’s slogans and nicknames might also help you brainstorm a tour name.
3 examples of catchy tour names
These tour operators are doing it right. Let’s take a look at three catchy tour names and discuss why they work.
1. Denver Adventures
Denver Adventures operates a zipline course in Denver, Colorado. Here we have a great example of a tour name that’s clear, concise, and speaks to a particular audience. When customers come across the title “Sunset 4-Zipline Adventure Tour,” they’ll instantly know that this is a zipline tour happening during sunset. The use of the word “adventure” means the operator is targeting adrenaline-seeking customers that want to feel a sense of adventure.
2. Sonoma Canopy Tours
Sonoma Canopy Tours is a zipline course operator in California that offers several different tours. One of them is titled “Night Flight Tour,” which makes use of the rhyming tip we discussed earlier in this article. While the tour name is just three words long, it does a great job highlighting the most unique aspect of the experience — the fact that it occurs at night.
HeliNY, a helicopter tour operator in New York City, runs a tour called “The New Yorker,” as locals are called. Rather than giving the tour a generic name, the operator uses a term unique to NYC that leaves customers curious to find out more. This particular tour flies around the Statue of Liberty, making it a truly “New York” experience. The name of the tour reflects that.
What do the three operators above have in common? They understand what drives their