Carla Vianna

14 checkout optimization best practices to drive more direct bookings

14 checkout optimization best practices to drive more direct bookings

As a tour operator, you know that the checkout process is a crucial step in the customer journey. It’s the

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12 checkout UX best practices to turn more visitors into customers

12 checkout UX best practices to turn more visitors into customers

If you’ve ever felt frustrated by the number of abandoned bookings on your website, you’re not alone. Conversion rates can

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8 Checkout design UI tips to turn more visitors into customers

8 Checkout design UI tips to turn more visitors into customers

You could host the best snorkeling tour or run the best escape room in your city — but without a

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What’s the average conversion rate for travel websites?

What’s the average conversion rate for travel websites?

Do you know what portion of your website visitors actually book one of your tours? You can find out by

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Low traffic, low conversions – how to get more bookings when you don’t have much traffic

Low traffic, low conversions – how to get more bookings when you don’t have much traffic

A new website may have a low traffic, but that doesn’t mean it should have low conversions.  Even if your

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How to improve the booking flow for your tours and attractions

How to improve the booking flow for your tours and attractions

When a customer lands your website, your goal is to take them from your homepage to your checkout page. The

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Challenge Course and Zipline Marketing 101: How to Create A Marketing Plan

Challenge Course and Zipline Marketing 101: How to Create A Marketing Plan

Every successful challenge course or zipline marketing plan covers three phases of marketing: attract, convert, and delight. Each phase requires a different set of skills and marketing tools that help turn strangers into visitors, visitors into customers, and customers into loyal promoters.

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Mobile checkout optimization best practices to drive more direct bookings

Mobile checkout optimization best practices to drive more direct bookings

Today, 76% of travelers use their mobile phones to research places to visit, and 48% of them are comfortable planning

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How to create an online booking system

How to create an online booking system

Whether you’re running a tour company or attraction, your guests are likely searching for — and then booking — experiences

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High traffic, low conversion: How to increase website conversions and direct bookings

High traffic, low conversion: How to increase website conversions and direct bookings

As a tour or activity operator, you’re probably focused on increasing your website traffic. More pageviews means more bookings, right?

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