Carla Vianna

Top experiential marketing news sites to stay ahead of the curve

Top experiential marketing news sites to stay ahead of the curve

Whether you’re seeking inspiration for your next campaign or eager to learn from successful experiential marketing initiatives, knowing where to

Read the story
7 Skills That All Great Tour Guides Possess

7 Skills That All Great Tour Guides Possess

When your business is growing, the thought of hiring, vetting, and managing tour guides can be daunting. In an earlier

Read the story
How do OTAs work

How do OTAs work

Most tours and attractions consider Online Travel Agencies (OTAs) a crucial piece of their distribution strategy and a way to

Read the story
An overview of the best distribution channels

An overview of the best distribution channels

You’ve likely considered the pros and cons of listing your tours with a third-party website. While your own tour website

Read the story
6 examples of how tour operators can use AI to automate tasks

6 examples of how tour operators can use AI to automate tasks

We know there’s a lot of buzz around Artificial Intelligence (AI), and you may not think there’s anything in it

Read the story
What is tour booking software?

What is tour booking software?

Your inbox is overflowing with booking requests and you’re letting some fall through the cracks. If this sounds familiar, it

Read the story
How to find the best tour booking software for your company

How to find the best tour booking software for your company

Thousands of businesses rely on a comprehensive booking management tool to streamline operations and enhance customer experience every day. With

Read the story
How to set up email tracking in GA4

How to set up email tracking in GA4

Keeping in touch with past, present, and future guests via email brings you closer together. It also gives you an

Read the story
A detailed guide to GA4 paid ad tracking for tours and attractions

A detailed guide to GA4 paid ad tracking for tours and attractions

The success of your paid ad campaigns lies in the ability to measure and analyze relevant KPIs — like ad

Read the story
A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

A detailed guide to Google Analytics 4 (GA4) social media tracking for tours and attractions

Is social media bringing users to your site? Is all the time spent creating a content calendar paying off? Should

Read the story