Marketing

Marketing your challenge course or zip tour || Live Q & A session

Marketing your challenge course or zip tour || Live Q & A session

Join Xola and the Association for Challenge Course Technology as we host a live session for challenge course and zip line companies interested in marketing best practices. Submit your questions via the chat or jump on-camera with the hosts!

Read the story
The Winning Coupon Strategy for Your Tours & Activities

The Winning Coupon Strategy for Your Tours & Activities

In the off-season, your #1 priority is filling your tours. Coupons can be a great tactic, but a costly one if you don't plan ahead. This infographic will guide you with the right questions to consider before your next promotion.

Read the story
Easy Instagram Marketing & Advertising for Tour Operators

Easy Instagram Marketing & Advertising for Tour Operators

Instagram is one of the fastest growing social media platforms in the world, and the social network provides a great opportunity to spread your tour's brand. In recent weeks, Instagram has made it easier than ever to market your product on its social network. Xola University is here to help you learn how to get the most out of the photo and video sharing giant with our extensive guide.

Read the story
The Tour Operator’s Guide to Mobile Design

The Tour Operator’s Guide to Mobile Design

We all know mobile design is important for tour operators, what are the differences between mobile friendly, optimized, and responsive designs? This guide will help your business learn what's important--and what's not--when it comes to offering the best experience on a mobile device.

Read the story
Free tour operator marketing: Maximize results on a budget

Free tour operator marketing: Maximize results on a budget

Online reviews are the perfect way to grow your marketing presence on a budget. With an all-star tour, a little reminder, and some before-and-after measurements, you can transform reviews from an afterthought to a pillar of your marketing strategy.

Read the story
Return on Effort: Impactful Online Marketing for Tour Operators

Return on Effort: Impactful Online Marketing for Tour Operators

It's a marketer's job to get the most bang for her buck--but what about for her time invested? Tour operators need to be smart about their most valuable resource--time--when it comes to crafting their marketing strategies.

Read the story
Tour Operator Marketing: Easy Tips To Excite Your Customers Now

Tour Operator Marketing: Easy Tips To Excite Your Customers Now

Excitement is every marketer's favorite emotion. With your summer season about to open, every tour operator should try to catalyze their customers' natural excitement as much as possible with these easy tips.

Read the story
New Data: How Groupon Buyers Rate Zip Tours on TripAdvisor

New Data: How Groupon Buyers Rate Zip Tours on TripAdvisor

Are you worried what Groupon deals might do to your tour's online reputation? Are Groupon buyers harder to please than others? New data to help your company answer these questions and more about Groupon's impact on your tour business.

Read the story
How to Increase Your Tour’s Online Sales

How to Increase Your Tour’s Online Sales

Online booking allows you to streamline your business. But to take full advantage of reservation software, it's important to funnel as many sales as possible through your website. Boost your online sales and avoid low conversion rates with our 3 tips for tour operators.

Read the story
What Analytics Can’t Tell You About Your Customers

What Analytics Can’t Tell You About Your Customers

Despite all the customer data we can gather, there are some buyer profiles you can't read from analytics alone. Optimize your website and your online checkout to convert your website's visitors into paying customers.

Read the story